Kim Kardashian’s SKIMS Brand Wins New Partnership With the NBA and More

SKIMS, the clothing brand co-founded by Kim Kardashian and her business partners Jen and Emma Grede, has achieved a valuation of $4 billion. Numerous basketball players across the country will be donning on SKIMS underneath their jerseys due to a partnership with Kim Kardashians. This includes the NBA, WNBA, and USA basketball teams.

“I am incredibly proud of Skims partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kardashian explained in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”

“The NBA’s modern approach and significant impact on pop culture, entertainment and fashion is unparalleled in sports,” Jens Grede, the brand’s co-founder and CEO, added. “Our partnership marks a remarkable opportunity for Skims and the NBA to work together on what it means to engage the next-generation of fans through basketball.”

According to People, the multiyear partnership will “leverage the power of basketball to generate excitement and demand” and will soon play out at future marquee events, including the NBA All-Star Game and the NBA In-Season Tournament. 

Only a week ago, Kardashian debuted a SKIMS campaign focused on athletes, named “Every Body is Wearing SKIMS.” This campaign features Oklahoma City Thunder basketball player Shai Gilgeous-Alexander, Brazilian soccer star Neymar Jr., and San Francisco 49ers defensive end Nick Bosa. The trio showcased the company’s latest menswear line, which was officially released on October 26.

The new collection includes briefs, boxers, tanks, and tees designed for men, drawing inspiration from the same design philosophy that has made its women’s wear highly popular.

Co-founder Jens Grede, who collaborates with Khloé Kardashian’s partner Emma Grede on Good American, expressed that the partnership signifies an exceptional opportunity for SKIMS and the NBA to collaborate on engaging the next generation of basketball fans.

Furthermore, SKIMS will have visibility across a range of league platforms, including on-court signage displayed during televised games and coverage on digital and social channels.

The new collaboration collection will be available on the SKIMS website.