SKIMS Founder Kim Kardashian Shines in New Collaboration With Swarovski
Kim Kardashian’s new SKIMS campaign is getting sparkly with Swarovski crystals.
The Kardashians star announced on her Instagram that her shapewear and loungewear brand is launching a more glamorous line with Swarovski.
The Swarovski x SKIMS collaboration features two-piece sets, bodysuits, and mesh stretch dresses, all encrusted with Swarovski crystals. Furthermore, some pieces feature body jewelry chains, while others have jewels sewn right into the fabric.
Kardashian flaunted her curves in a series of daring looks from this new collaboration collection, including a nude bodysuit with a silver choker and body chain, a Swarovski top with jeweled strings crossing over her body, and a bikini bottom with the word “SKIMS” encrusted on top.
The star captioned, “a first of its kind collaboration that fuses @Swarovski’s iconic glamor with @SKIMS innovative silhouettes, resulting in a unique crystallized collection.”
Swarovski also shared a post captioning, “Two icons unite to create one glamorous collection… The elegance of @Swarovski and the innovation of @SKIMS collide in a unique crystallized collection.”
The brand made it clear that the latest collection was brought to life under the guidance of Swarovski’s creative director, Giovanna Engelbert. Engelbert expressed her long-standing desire to collaborate with Kardashian and described the collection as “rooted in the imagination of the crystal that morphed into the skin.”
“We worked with Kim on creating body jewelry, and so much more, that can be styled so many ways and truly unlocks the glamor in all of us,” she stated. “I can’t wait to show the full collection very soon.”
Kardashian also commented in an interview with The New York Times, “I feel like it really embodies who I am, in being really simplistic, but then I have this full glitzy feminine side.”
Kardashian mentioned that the new pieces were crafted for people who want to be “super fancy this season.” She further revealed that her recent CFDA award win served a role in igniting her newfound determination to embark on high-fashion collaboration, as stated, “a little bit of drive to do collaborations that were more high-fashion collaborations and branch off.”
“If I get a tooth gem, it has to be a Swarovski crystal. I used to make, like, little hair accessories and rhinestone things, and I’d have my glue, that E6000 glue, and a toothpick and the crystal, and I’d be bedazzling everything,” she explained.
Kardashian added, “I’d always had that idea of making outfits out of jewelry… There’s two options I really love. I might just have to have a wardrobe change.”
The Swarovski x SKIMS collaboration goes live on November 7 at 9 a.m. ET on the SKIMS website and Swarovski stores.
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