Sabato De Sarno, New Gucci Creative Director at Kering
Gucci’s new creative director, Sabato De Sarno, anticipates an ultimate comeback for the Kering brand.
Watch #GucciAncora live on Friday, September 22 at 3:00 p.m. CEST. Like this post and we’ll send you an update to watch the show. pic.twitter.com/H5y7sBs483
— gucci (@gucci) September 16, 2023
It’s been a little over a month, “one month and ten days,” according to De Sarno’s interview with Nicole Phelps from Vogue Business. His adjustment to the role has been surreal. “This is a very new moment for me,” De Sarno tells Vogue Business. “I’m a dreamer, but honestly, I’ve never dreamed of something like this,” he continues.
The works of Valerio Eliogabalo Torrisi, Martino Santori, Noura Tafeche, and Cristiano Rizzo, selected by Sabato De Sarno from the Brera Academy, were included in Gucci Prospettive n.1 and presented in a gallery in Via Fiori Chiari 5, open until September 23. #GucciAncora pic.twitter.com/h4nFAx0sr1
— gucci (@gucci) September 20, 2023
The nostalgic designer began his career in fashion when interning at Prada while attending Istituto Secoli in Milan. 2005, De Sarno joined Dolce & Gabbana until 2009, when he moved on to work at Valentino. Ultimately, De Sarno collected 20 years of experience leading up to his current position as creative director for Gucci.
A love letter.
— gucci (@gucci) September 20, 2023
Celebrating Gucci Prospettive n.1, Milano Ancora, at the iconic Bar Jamaica in the heart of Brera. #GucciAncora pic.twitter.com/19HoApYL2N
While Gucci’s previous creative director, Alessandro Michele, was known for his extraordinary, individualistic work. Sabato De Sarno would describe himself as the “engineer” who brings pieces together. “Some designers are artists, and some are engineers; De Sarno proudly belongs to the latter category. He chose the Istituto Secoli (then called the Istituto Carlo Secoli) because it offered the most technical training,” states Nicole Phelps from Vogue Business.
When art meets fashion.
— gucci (@gucci) September 20, 2023
Presenting Gucci Prospettive n.1, Milano Ancora, curated by Stefano Collicelli Cagol in dialog with Creative Director Sabato De Sarno. #GucciAncora pic.twitter.com/0c7fELSNx2
Many in the fashion industry anxiously await De Sarno’s vision for Gucci in his first debut show this Friday. What will the mastermind designer bring our attention to? One thing to focus on is the coats. “His Gucci debut is likely to open with a coat, minimal in cut and construction and made from a crisp wool, with the house’s trademark striped grosgrain ribbon trimming the vent in the back, an unobtrusive but unmissable marque,” says Phelps.
In the streets, Ancora. Shanghai / Napoli / New York / Seoul / London / Tokyo / Firenze / Bangkok #GucciAncora pic.twitter.com/Ovy3K74u9i
— gucci (@gucci) September 20, 2023
De Sarno’s inspiration for reviving Gucci begins with the brand’s true Italian heritage. A goal that suits the current expectations set for the Kering brand by Francois-Henri Pinault. The brand’s heritage also brought about the word ‘ancora,’ which De Sarno described as meaning ‘again.’ “It means again, but it’s also more personal; it’s not something you lost, it’s something that you still have, but you want more of it because it makes you happy,” states De Sarno to Vogue Business.
Ancora Milano #GucciAncora pic.twitter.com/GAuUNH4b6Y
— gucci (@gucci) September 19, 2023
There is a lot to look forward to from Gucci and Sabato De Sarno. Many look forward to De Sarno’s debut show and are excited to see what direction he decides to lead Gucci as the new creative director. Read the Vogue Business article from Nicole Phelps here.
