Barbie Launches Career of the Year Women in Film Collection
Mattel unveiled its 2024 Career of the Year line-up. Get ready because this Barbie is a woman in film.
On January 10, Barbie announced four new dolls for its annual Career of the Year collection. Inspired by the blockbuster film Barbie, Mattel highlights the roles of underrepresented women filmmakers. Adding to her 250-plus professions, Barbie can now be a Director, a Studio Executive, a Cinematographer, and a Movie Star.
Each doll is diverse in appearance, featuring individual career-related outfits and props. On Instagram, Barbie introduced the four dolls post-by-post, explaining their profession in the captions. The goal is to “[inspire] the next generation of girls to explore their dreams.”
The four new Barbies’ include the Studio Executive Barbie doll wearing a 2-piece outfit, along with shoes, sunglasses, and a smartphone.
The second Barbie is the Director Barbie doll which is taller and is wearing a jumpsuit, shoes, headset, and has a film script.
The third Movie Star Barbie doll has a curvy body and adorns a pink bedazzeled gown and heels, along with a necklace, bracelet, and an award trophy.
And lastly, the Cinematographer Barbie doll. It has the look of the “Stereotypical Barbie.” The doll is wearing a “Chase Dreams” top, black leopard print pants, and shoes. Additionally, it also has a film camera and a clapboard.
The Career of the Year announcement follows a few days after Barbie won a Golden Globe for Cinematic and Box Office Achievement. Additionally, Barbie was the “first billion-dollar film with a female director.” This award show season is a pivotal time for women in the industry, witnessing the history of many “firsts.”
Mattel honors women in film through Barbie, recognizing their breakthroughs. The Career of the Year dolls are now available for purchase. You can buy them here.
