How to Get That Soft Pink Glam This Valentine’s Day

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Valentine’s Day is just days away, and whether you’re celebrating with a lover or spending Galentine’s Day with the girls, a sweet pink makeup look is the way to go. 

Now we know neon is kind of out, and you don’t want to look like you spilled a bottle of Pepto Bismol all over your face, so we’ve curated the perfect soft-pink, soft-matte look that you can transition from daytime to date night with no additional steps needed. 

The key to a flawless look is flawlessly prepped skin. ESW’s Beauty Raw Juice Cleanse Mask ($6) in “The Pink Dream” is formulated with watermelon, rose water, and grapefruit extract to give you a soft, supple, hydrated glow, especially if you’re not a fan of a fully matte finish. Grab your masks (because after your first use, you’ll want more than one) here.

On the topic of prep, don’t skip the lips. Tatcha’s Kissu Jelly Lip Mask ($29) has a non-sticky texture that melts into the skin and fine lines to hydrate and plump. Within a week, 100% of users saw an overall improvement in their lip’s condition. You have less than seven days, so get a head start now.

Now that your skin is fresh and ready to go, your makeup needs something to stick to. These restaurants can get hot with the floods of couples and hot dishes, so keep the shininess at bay with E.L.F.’s Power Grip Primer + 4% Niacinamide ($10). The primer is tacky to prevent your makeup from sliding all over and evens your skin tone for a healthy glow. Head over to E.L.F. and stock up before the viral product gets sold out again. 

As for the foundation, it’s a no-brainer to pick up the Estée Lauder Double Wear Stay-in-Place Foundation ($52). The 56-shade foundation is a natural-looking, matte foundation that lasts 24 hours, so if you’re heading out straight from work, don’t fret. With it being transfer-resistant and non-acnegenic, Double Wear checks all the boxes for an everyday foundation. Find your match here.

As for the foundation, it’s a no-brainer to pick up the Estée Lauder Double Wear Stay-in-Place Foundation ($52). The 56-shade foundation is a natural-looking, matte foundation that lasts 24 hours. So if you’re heading out straight from work, don’t fret. With it being transfer-resistant and non-acnegenic, Double Wear checks all the boxes for an everyday foundation. Find your match here.

The eyes are the window to the soul. We’re creating a smokey pink look with Charlotte Tilbury’s Luxury Palette Color-Coded Eyeshadow Palette in the shade Pillow Talk ($55). The four-quadrant palette includes a mauve and pink matte shade and a light pink and champagne shimmer for a light but sweet and dainty eye look.

It was a staple product in 2016 for a reason. Warm up the face with Benefit Cosmetics Hoola Matte Bronzer ($36), which helps chisel the face for a sharp and snatched look with a matte finish.

It’s time for the best part of makeup application: blush. Benefit Cosmetics Willa Soft Neutral Rose Blush ($32) is a silky soft powder that’s sweatproof and smudge-proof. The shade “Willa” pairs best with eye makeup because it doesn’t take over the look; instead, it gives you a pinky-flushed cheek while staying in the pink theme. 

As Serena Van der Woodsen proclaimed, “Lipstick lasts longer, but gloss is more fun.” For this look, you want a glossy, plumped lip. Achieve that goal with the Kissing Jelly Lip from Too Faced ($22), specifically in the shade “Raspberry.” Yes, the color in the picture looks quite daunting, but rest assured, on the lips, you get a soft pink. Your lips, but better.

We hope this guide checks off one more item on your “things to do before V-Day list” and you feel as confident as ever. Happy shopping, XOXO.