Check out Kelly Rutherford’s New Gossip Girl-Inspired Tommy Hilfiger Campaign
Spotted at Grand Central, purse on her arm, Kelly Rutherford channeled her inner Lily Van der Woodsen for a new Tommy Hilfiger campaign.
In the video posted to social media, Rutherford is seen in between drastic camera cuts searching for a certain somebody, asking them repeatedly, “Where are you now?” She could be on the phone with her onscreen daughter, Serena Van der Woodsen, who seemingly always has to go, but the person on the other line remains a mystery. Rutherford then turns her back to the camera, walking into a blur, with the iconic Tommy Hilfiger logo following.
The former Gossip Girl star has been a staple in this season’s line with Hilfiger, even sitting in the front row of his NYFW Fall 2024 Ready-to-Wear Show alongside Becky G and Sofia Richie Grainge.
All smiles with #KellyRutherford wearing Spring ’24’s latest whilst attending last night’s runway show. #TommyHilfiger #NYFW2024 pic.twitter.com/YKTD4Ukco7— Tommy Hilfiger (@TommyHilfiger) February 10, 2024
Rutherford was the perfect face for this campaign, given that the new pieces give off major Gossip Girl vibes. This season’s line featured an array of preppy looks, trench coats, button-ups, collared polos, and khaki-styled pants—a la the uniforms the Upper East Side teens donned during their high school run.
kelly rutherford is actually real life lily van der woodsen pic.twitter.com/1CROaKoawc— 2000s (@PopCulture2000s) December 11, 2023
Whether she’s reuniting with GG castmates or delivering the best outfits, Rutherford has been turning heads at Fashion Weeks in New York, Paris, and Milan.
Even after being removed from the series for over a decade, Rutherford continues to serve a classy, elegant, Lily Van der Woodsen-esque aura, keeping fans engaged with her social media postings. Most recently, she sat down with PEOPLE, to talk her effortless glam and social media.
kelly rutherford never left lily van der woodsen pic.twitter.com/aEnZM4R4LV— min (@diorfemalie) January 15, 2024
“I used to make vision boards. I loved creating lives and creating worlds from the time I was very young. Not just fashion, but I’ve also always loved design and architecture. I love beauty, I love cities,” she discussed when asked about her love of fashion.
Regarding her Instagram, “Social media has always been an organic [thing] for me…I don’t have anybody doing it for me. I never have. I post quotes and people like them, but it’s not necessarily for likes or anything. I’ve found my way with it. I think we’re just finding our way with all of this stuff appropriate for our age, our lifestyle, the things we like,” she stated.
As the major runways start to shut down until September, we won’t be seeing Rutherford grace the coveted front row. Until then, you can stream her new series, Escort Boys, on Amazon Prime.
Writer | Tweet me @brittanyskylerr
