Marisa Silva

BOOKS

Eli Rallo Navigates Dating, Love, and Life

Eli Rallo, a dynamic content creator, podcast host, and emerging author, effortlessly intertwines elements of pop culture, self-love, dating guidance, and humor within her online presence.
Marisa Silva

Eli Rallo, a dynamic content creator, podcast host, and author, effortlessly intertwines elements of pop culture, self-love, dating, and humor within her online presence.

Reaching nearly 800,000 followers, she imparts essential big-sister advice that resonates deeply with young women everywhere. Her TikTok videos, wherein she outlines her “rules of life,” went viral. Rallo then went on to launch her debut book, I Didn’t Know I Needed This.

Rallo’s book delves into dating and relationships, offering advice to normalize readers’ struggles. She tackles topics like “situationships” and feelings of sexual inexperience, often considered taboo. Rallo fearlessly brings these issues to light, providing genuine insights to aid her audience. 

Drawing inspiration from Sex and the City‘s Carrie Bradshaw, Rallo boldly delves into the intricacies of modern dating. This includes confronting challenges such as “the talking stage” and “hookup culture.” While other content creators touch on these subjects, Rallo’s approach resonates uniquely with young women, captivating their attention.

Acknowledging her lack of expertise in matters of love and advice-giving. The content creator candidly states in the preface of her book, “What gives me the authority to recommend how to live, or love? Nothing. I’m just willing to do so.”

Yet, her book exudes a flirtatious and lively tone as she fearlessly challenges conventional boundaries and stereotypes surrounding the dating landscape. Rallo infuses the pages with her insights to empower others. In essence, she’s navigating the complexities of romance, sharing her experiences in a way that captivates and uplifts her audience.

In an interview with the Columbia University Spectator, Rallo expressed her intention to utilize her platform for a purpose different from much of the existing dating content and books. Since it often carries a heteronormative perspective and a negative tone.

She mentions, “A lot of dating content is really structured as ‘here’s what you have to do to get a boyfriend. I really wanted to create something that would leave people feeling empowered—empowered by just themselves, and nothing else.” Rallo keeps it honest with her audience, a quality frequently overlooked in social media content.

The author’s comment section often affectionately dubs her “TikTok’s Carrie Bradshaw.” This title she wears proudly, given her deep admiration for Sex and the City. If Rallo and Bradshaw were to be in a room together, the advice exchanged would undoubtedly be sizzling. Not to mention, immensely impactful for young women.

Check out Eli Rallo’s debut book, I Didn’t Know I Needed This, if you have yet to do so, consider this a gentle nudge towards the enriching advice Rallo gives.