Your ESW Beauty Favorites Are Now Available at Target
Clean beauty brand ESW Beauty has officially landed on Target shelves. The skincare brand that already has a lengthy selection of retailers from Whole Foods, Anthropologie, Free People, and American Eagle now adds one of the most accessible (and most fun) stores to their roster.
At the moment, out of their exceptional product lineup, three of the brand’s best-selling Raw Juice Cleanse Sheet Masks are in stores and online at Target’s website. Whether prepping your skin for that first date or having a girls’ night in, ESW Beauty has got you covered.
The three available masks aim to address different skin concerns. The Pink Dream Mask is for moisturizing, Deep Detox targets pore control, and the Green Reset is for anti-aging, all retailing for $4.99.
For founder Sofia Elina Wang, this venture is a new chapter for the food and beverage-inspired brand as they work toward expanding their audience.
“Target provides the perfect platform for our sheet masks to reach more people and become more accessible in our community. After three years of hard work, we’re thrilled to share that our Green Reset, The Pink Dream, and Deep Detox masks are hitting the shelves in over 1200 Target locations. This partnership reflects Target’s strong retail influence and perfectly aligns with our goal of reaching a diverse audience. This exciting milestone marks a turning point in our brand’s journey as we look forward to connecting with an even wider audience,” Wang stated.
ESW Beauty burst onto the beauty scene back in 2019 when Wang took matters into her own hands. After struggling with stomach ulcers for many years, she first approached healthier eating habits, then made her way to her cosmetic arsenal, where she realized a majority of her products did not have the healthiest ingredients.
Since then, she has created an extensive line of non-toxic sheet masks, making them soothing and safe. Last summer, the brand kicked it up a notch with its Lip Smoothie Treatments with hand-selected ingredients that will leave the lips glossy, smooth, and nourished. Although they’re unavailable for purchase at Target, ESW Beauty’s site is stocked up.
Plan for your next Target run and see which location has ESW Beauty’s Raw Juice Cleanse Sheet Masks here.
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