Leighton Meester Is the Face of New Edie Parker and St. John Campaign

The two vintage-inspired brands, Edie Parker and St. John chose Leighton Meester as the face of their new fashion campaign.

The collaboration between the two brands comes as the “Tweed Burn Collection,” with a shoulder bag and Edie Parker’s staple “Burn Clutch” bag. The outfits Meester is wearing on the shoot channel her iconic role of Blair Waldorf from the original Gossip Girl.

leighton meester as the face of the the stjohn campaign in collaboration with edie parker!!! you can take the girl out of blair waldorf but you can’t take the blair waldorf out of the girl pic.twitter.com/ZWDpVS87Fp

— (@saintdoII) April 17, 2024

Both bag styles feature a retractable lighter holster attached to the side of the bag. The tagline for the collection states, “Play with fire, you get burned.” The bags are made of handpicked yarn combinations, and each shape has its own tweed pattern. 

As promotion for their collection, the brands’ Instagram page posted a video of Meester with a caption that read, “So you’ve heard? A true queen B is back, ready to BURN whatever is in her path.” The actress already has a relationship with St. John since she wore one of their pieces to go with her husband, Adam Brody, to this year’s SAG Awards.

Despite the brands’ divergent styles, they both were founded by women and “exude timeless sensibility while considering the needs of modern women,” as the St. John’s website mentions. On top of that, the colorful and fun aesthetic from Edie Parker contrasts with the more traditional style from St. John.

Accordingly, Blair Waldorf was the role that shot Meester to fame. She gained a cult following due to her personality and timeless fashion sense, most notably associating with Dior and Chanel. Both brands have preeminent tweed pieces that have a similar style to the “Tweed Burn Collection.”

leighton meester back to doing fashion campaigns for the culture pic.twitter.com/3TvbupgiKW

— natalia (@fuckbetteporter) April 17, 2024

The limited edition bags are on pre-order for the aptly scheduled 4/20 release; however, the prices are already up on the Edie Parker website. The “Burn Shoulder Bag” retails at $425, and the “Burn Clutch” for $395.

As for Meester, she is set to appear in an upcoming series titled Good Cop/Bad Cop. In the meantime, look back on her Gossip Girl days only on MAX.