Heinz and Mattel Collaborate to Create New Pink ‘Barbiecue’ Sauce

Mattel and Heinz UK have collaborated to introduce a unique and vibrant addition to the culinary world to celebrate Barbie’s sixty-fifth anniversary: the debut of “Barbiecue” sauce.

The delightful pink barbecue sauce embodies Barbie’s timeless spirit and promises to add a touch of culinary creativity to your dining experience. This innovative sauce blends vegan mayonnaise and barbecue sauce to create a distinctive Barbie pink hue, proudly boasting its natural infusion of beetroot extract, setting it apart from traditional condiments.

In a post shared on Instagram back in August of 2023, Heinz playfully teased the debut of their new pink “Barbiecue” sauce by showcasing it in a fun and vibrant image, cleverly placing it beside a pink bottle of tomato “Kenchup.”

The sauce is followed by the popularity in response to the Barbie craze that swept through last year, fueled further by the success of the accompanying film.

In their post, Heinz pondered transforming the dream team concept into reality. In response, their Instagram followers swiftly expressed enthusiasm for the idea, emphasizing their desire to use the iconic pink condiments in the future.

Heinz proudly proclaims their smokey sauce is the perfect addition to all your spring and summer dishes, promising to enhance every bite, whether you choose to generously pour it over a refreshing salad for a burst of tangy goodness or use it to elevate the juicy richness of your burger.

At the moment, the “Barbiecue” sauce is sold exclusively in the UK and Spain. Despite this, Heinz has expressed interest in potentially introducing the sauce to other markets worldwide, indicating a potential expansion of availability beyond its current reach.

Okay, so apparently Heinz is collaborating with Mattel to make a classic Barbie-cue (no pun intended) sauce with vegan mayo mixed with barbecue sauce dyed pink for Barbie's 65th anniversary. I'm not kidding. Check out their UK website.

— Angelina 'Angie' Greeley (@ag_greeley) April 17, 2024

While fans in the UK and Spain can purchase the sauce online, USA fans patiently await the potential; expansion announcement.