Jennie and Gentle Monster New Collab
Pop star Jennie and South Korean eyewear brand, GENTLE MONSTER, are releasing their third collaboration, Jentle Salon.
GENTLE MONSTER announced on their Instagram that the collection is coming out on May 1. The brand is hosting multiple pop-ups in thirteen cities worldwide, including Seoul, New York, Manila, and Tokyo, for their upcoming release. There are also eight different eyeglass shapes, available in multiple colors. The glasses are also customizable with charms, which makes the collection more attractive to a wider group of customers. The prices vary from $295 to $380.
The singer has already collaborated with the brand twice before, the collection growing with each release. The first collab was named Jentle House, and the second collection was titled Jentle Garden. On top of that, all the pieces from both collections are sold out.
BIBI (Korean singer & rapper) Instagram update with Jentle Salon by #JENNIE
— JENNIE NATION (@jnknation16) April 22, 2024
“Thank you Jennie ”
JENTLE SALON BY JENNIE#JENNIExGentleMonster pic.twitter.com/WdM1H9za7G
The PR packages GENTLE MONSTER and Jennie sent to celebrities and influencers, include an oversized white box with a pink bow, a stuffed unicorn, six glasses from the collection, and a couple of the charms. The unicorn is part of the whimsical aesthetic of the campaign, and Jennie is also riding one in the official announcement video.
Jisoo, Rosé, and Lisa, the pink girls, support Jennie and gentle monster's collaboration
— sdington (@maibogs) April 22, 2024
JENTLE SALON BY JENNIE #JENNIExGentleMonster pic.twitter.com/a4WPDC10qX
Moreover, the brand sent the packages to all BLACKPINK members: Jisoo, Lisa, and Rosé. Other people who received the package include K-Pop idol BIBI, influencers from all over the world, but mostly East Asian countries, South Korean photographers Jennie has worked with in the past, and Jennie’s friends and coworkers.
Ever since Jennie and the other BLACKPINK girls decided to take their solo careers under different labels apart from YG Entertainment, they all have had busier schedules. However, as a group, the four girls are still under their original label. Blinks, BLACKPINK fans, correlate the girls’ slow schedules with their group’s label since it is common for YG artists to fall into that pattern. Jennie decided to open her own label, ODD ATELIER and has been teasing another solo album.
Additionally, Jennie is soon releasing a song with K-pop idol ZICO. You can take a look at the different products from this collab here.
Sneak peek #ZICO #JENNIE pic.twitter.com/sW7qSpehxV
— KOZ ENTERTAINMENT OFFICIAL (@KOZ_Entofficial) April 18, 2024
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