Magnum x Troye Sivan: Exclusive Behind the Scenes
Troye Sivan collaborated with ice cream brand, Magnum, which featured remixes of his hot single “Honey,” under the new titles: “Euphoria,” “Wonder,” and “Chill.” The pop singer-songwriter releases never-before-seen behind-the-scenes footage of the Magnum collaboration beach party.
The collaboration first appeared in Cannes to celebrate “Wherever Pleasure Takes You.” In the partnership, the artist presented two new chocolate and ice cream bar treats for the company, “Make My Magnum” and “Spray My Magnum.”
The campaign highlights Sivan’s latest singles and remixes, hosts a listening party for the artist and a party in Cannes to celebrate the partnership’s success, and has exclusive celebrities commemorate the event.
A euphoric evening of indulgence and pleasure, the ice cream brand welcomed a host of A-list stars to celebrate. The star-studded affair included Charli XCX, Mura Masa, MIKA, and Romee Strijd and was one of the most sought-after RSVP lists on the Croisette. It brought together the most significant name drops on the red carpet for an evening of decadent indulgence.
The official backing track to the exclusive video features the Honey Euphoria Remix, which Sivan worked on with Grammy award-winning music producer Mura Masa. During an exclusive listening party for the Honey – Remix EP live from the Magnum® Cannes Beach, Troye spoke about the creative collaboration between the two music trailblazers: “With music, it’s easy to get one thing right, maybe a lyric that says how you feel, or a production that sounds like what you want, but to get everything right? That’s when you can really say you’ve captured a mood or a feeling, which is the real challenge and what we’re trying to achieve with our music.”
During the live event, the singer revealed his sights on his next collaboration opportunity, teasing upcoming work with Ariana Grande and BTS’ Jimin and a possible collaboration with 2024’s current queen of pop, Sabrina Carpenter.
The #WhereverPleasureTakesYou campaign invites Pleasure Seekers worldwide to embark on an indulgent journey through these exciting new flavor innovations – each designed to capture your imagination and inspire you to enjoy a pleasure journey wherever it takes you.
“Magnum x Troye: The Celebration,” which, during the celebration, has creative ice cream bar creation stations, music by DJ Mura Masa, and a remarkable showcase from Nicky Doll. The never-before-seen footage from Troye Sivan shows shots and clips of the night’s event, capturing familiar faces of Charli XCX, Mika, Romee Strijd, Kelly Rutherford, and some new faces. In the background of the video plays Sivan’s remix of Honey, the launch of his EP.
Sivan and Charli XCX set out for their tour, “Charli XCX & Troye Sivan Present: Sweat,” on September 9. The two collaborated with the songs “1999” and “2099,” but until then, they were separated in music.
However, their friendship only grew stronger as the two were seen having an enjoyable time at the Magnum beach party. Tour dates are available below.
