Charli xcx Sparks Excitement by Teasing New BRAT Remix Concept
BRAT Summer may not be over yet. Charli xcx hinted at her inspiration for one last remix from the iconic album as it continues to make history.
Named an essential album by Apple Music, Charli xcx’s BRAT has taken off and created a new army of fans globally. The deluxe version provided fans with just enough to hold their BRAT Summer over, but now they await more.
Recently, the “Von dutch” singer took to TikTok to tease her newfound desire for another remix. The video uses an audio popular amongst her fans that combines her single, “Apple,” with Fleetwood Mac. This concept excited her following, as they believe she has another hunch for a remix following the popularity of the album.
The singer-songwriter hints at a potential release being the last addition to her BRAT remixes.
Charli xcx in new Tiktok:
— xcx source (@xcxsource) August 14, 2024
“maybe one more remix and then ?” pic.twitter.com/7wjuwO1aKe
Fans raved in the comments, hollering for much-needed collaborations from the artist. One fan writes, “Apple featuring chappell roan i plead.”
Even Spotify chimed in with a comment, “WAIT A MINUTE WAIT A MINUTE,” fueling speculation and excitement among fans about a potential new project.
Rosalía posted a new TikTok using ‘Everything is romantic’ by Charli xcx.
— xcx source (@xcxsource) July 17, 2024
Rosalía has worked with ‘Everything is romantic’ producer El Guincho in the past, could this be teasing a remix? pic.twitter.com/xX1VGB7Wd1
The “360” singer strikes by teasing a BRAT remix timely to recent marketing trends that use the album concept as a theme. This popular marketing tactic not only captures the attention of fans and voters but also likely attracts even more supporters in light of recent updates.
For example, as political news becomes increasingly relevant, Kamala HQ rebranded their X account to knock off the style of Charli’s BRAT album cover following the artist’s endorsement of the democratic candidate. Additional awareness was brought to the singer, as the politician included her single, “Apple,” at her Arizona rally, the same single included in her recent teaser.
Numerous businesses have also jumped on the opportunity for brand awareness using the album concept, with unique strategies going viral. This unexpected marketing wildfire is so rampant, it could be eligible for a history textbook feature.
marketing: pic.twitter.com/3e7cYCPaKC
— Charli (@charli_xcx) March 8, 2024
Could this teaser mean what we think it means? Stay up to date on Charli xcx’s socials to be the first to see what the artist and her fans are stirring up for her next move.
