Charli xcx Is the Latest Face of Skims

Can you guess the color of her underwear? Charli xcx stars in Skims’ new cotton campaign, launching exclusively online on August 21.

First, “brat summer” is far from over as Charli xcx stuns in a collection of photos for Skims’ latest campaign. The photoshoot, shot by celebrity photographer Petra Collins, features the pop icon “strips down in new Skims cotton” coming August 21. With a fresh-faced and natural look, Charli xcx showcases some of the new products that will arrive in the latest launch. The Cotton Rib Split Neck Bralette and Boxer in shade “Marble Stripe” are just a few of the new items to come this Wednesday.

After a whirlwind summer promoting her latest album brat, from remixes to TikTok dances, the pop icon is back for a new collaboration. This time, the pop singer is modeling the redesigned cult-favorite cotton collection. With cotton basics and sets, sporty details reinvent the material for an all-star look. The brand, founded by pop culture icon Kim Kardashian, also slips in some hidden details inspired by brat.

“Skims empowers people to feel confident in their own skin, which is the essence of brat.” Charli xcx stated. The brand also states in their latest campaign “we’re your favorite reference” inspired by the lyrics from “360“, one of Charli xcx’s singles that officially started the era of brat.

Next, fans of both Skims and Charli xcx have a special preview of the collection online, with various new items to shop from. Items include underwear ranging from boxers to thongs, as well as bralettes and bodysuits. In addition, fans can also purchase a whole outfit from the “Cotton Rib” collection, with long-sleeve t-shirts, low-rise leggings, and zip-up hoodies in a variety of colors.

Now, if the “Cotton Rib” collection is not your fit, fans can also purchase from the “Cotton Fleece” collection. With pieces ranging from oversized hoodies to sweatpants, fans can grab Skims’ exclusive waffle-lined designs for the ultimate comfort outfit. The latest collaboration with Charli xcx is about being comfortable even in the coziest lounge outfits, and with these super-soft designs, you will be “so julia” even on lazy days.

To preview the whole collection before it officially releases on August 21, click here.