Taylor Swift Rocks New Glitter Stars, Boosts Company’s Sales
The “Swift Boost” shows no signs of slowing down. After Taylor Swift was spotted wearing Fazit’s makeup glitter patches at the Chiefs game, sales for the small business skyrocketed by 2,500 percent.
Glitter freckles! pic.twitter.com/seDCW5Z2Il— Taylor Swift News (@TSwiftNZ) October 8, 2024
Aliet Buttelman, who launched Fazit Makeup in 2022, built the brand around promoting a positive stigma around acne and offering a “different form of makeup.” The brand has actively spread its message through TikTok and is now experiencing a new surge in visibility thanks to the superstar.
Buttelman expressed her gratitude to the superstar by sharing an emotional TikTok, tears in her eyes, with the caption, “When you find out Taylor Swift is wearing your glitter freckle brand at the Chiefs game.”
The founder, who has seen an incredible surge in sales over the past 24 hours, spoke to WWD about the rapid growth of her company following the “Karma” singer’s endorsement. She shared that buyers have been eagerly reaching out to her brand.
“In the last 12 hours, sales and web traffic have skyrocketed by over 1,000 percent. Urban Outfitters sold out yesterday, and now, every retailer is reaching out to us,” the founder stated.
The star’s decision to wear the glitter freckles led to an initial sellout, but the product is now back in stock after Swift’s endorsement sparked overwhelming demand.
However, this isn’t the first time the GRAMMY winner has made a fashion statement with her bejeweled looks at Kansas City Chiefs games. Fans have been buzzing about her diamond ’87’ necklace and rhinestone slit jeans. It’s safe to say Swift’s game-day outfits will continue to capture public attention.
Swifties were more than obsessed with the star’s glittery game day look.
I've never been one to 'clown' but the glitter on her cheeks feels like a thing classic taylor would do to signify a new era pic.twitter.com/res9d07dFR— jade (@tsholyground) October 7, 2024
Omg the glitter and the outfit I can’t breathe Taylor Alison Swift you are so cool and pretty pic.twitter.com/gzvUB1rKhZ— sarah✨ (@i_stayout2late) October 8, 2024
Get on trend and check out Fazit’s glitter patches here.
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