Rihanna’s New Diamond Bomb Highlighter
On Sunday, November 17, Rihanna revealed the release of Rihanna’s Diamond Bomb Veil Highlighter through social media with Fenty Beauty. The veil highlighter will be a new addition to the multi-million-dollar cosmetic line Rihanna x Fenty Beauty.
The cosmetics company posted to Instagram of the “BBHMM” star using the glittery highlighter in a makeup video. The artist in the video advertises the highlighter because it can be used for many things, for example, eyeshadow, blush, and hair highlighter. It is also shown on the body as it is named an all-over-body highlighter, layered on top of Fenty’s Buttadrop skin cream made with a blend of seven essential oils to keep the skin hydrated.
This new highlighter is not the first boundary-pushing product by the artist under her beauty brand. Since the female entrepreneur launched Fenty Beauty in 2017, she has pushed the needle regarding cosmetics inclusivity. The brand’s first launch included an unprecedented 40 shades of foundation, challenging the industry to tackle diversity. Today, Fenty Beauty carries 50 shades – a game-changer that has positioned Fenty as the absolute leader in serving a wide range of skin tones.
Rihanna’s collaboration with Fenty Beauty has gone way past makeup. In 2022, the brand launched a limited-edition Arcane-inspired collection of products themed around Netflix’s Arcane hit series. The collection included lip glosses, highlighters, and eyeliner in shades inspired by the characters in the series, further marrying beauty with pop culture.
More recently, over the summer, Fenty Beauty officially announced its collaboration with the Paris Olympics and Paralympics as the official beauty partner for the 2024 Games. The historic partnership was intended to celebrate global unity and empowerment with beauty through showcasing Fenty’s commitment to diversity on an international scale.
As the holiday season is near, this Diamond Bomb highlighter of the beauty mogul will be highly wanted by its fans. Whether one uses it as eyeshadow, blush, or all-over-body sparkle, it’s promised to dazzle and shine as bright as Rihanna herself.
As Fenty Beauty continues to dominate the cosmetics industry, the Diamond Bomb Veil Highlighter is set to be another iconic addition to its growing repertoire. Fans can shop the product online and in-store, ensuring that they sparkle just like the global superstar behind the brand.
