Who Knew Loungewear Could Be Luxury? Check Out The New Dolce Gabbana X SKIMS Collection
Who would’ve thought you could clean your house and still look elegant? The new SKIMS x Dolce & Gabbana collab has just the items for you.
Recently, Kardashian announced an upcoming collaboration with Dolce Gabbana through a campaign video with ultimate old-money Italian vibes. She states, “We’ve taken classic Dolce & Gabbana silhouettes and leopard prints and reimagined them with the incredible fit and comfort that Skims is known for.” In the promotion video, we can see both her and her sister, Kourtney Kardashian, looking stunning in the pieces. This whole collaboration is straight out of a Piero Piccioni film.
Since its launch in September 2019, SKIMS has presented itself as a standout brand. Its first collection of shapewear and underwear in sizes XXS to 5XL promoted the brand’s all-inclusive ethic. Following the launch, the brand only continued to grow. Bringing SKIMS into the new year, she released her new line, “SKIMS Cozy,” which sold out in seconds, just like her shapewear.
Just Restocked: Sculpting Bodysuits. Get the viral shapewear bodysuits everyone’s obsessed with, plus all-new targeted Butt-Enhancing Shapewear and more signature shapewear. Shop while you can: https://t.co/sMyGj6CJVV pic.twitter.com/edvKLnWUmz
— SKIMS (@skims) December 9, 2022
Customer initial reviews were only ego boosters for the brand. Reviews mainly mentioned the items’ high quality, which was revealed only by touching the material. Not only did it feel luxurious to the touch, but it also made for a staple wardrobe item after seeing how nice it looked when styled. Customers truly fell in love, and the company sold out in just 10 minutes and made over 1 million dollars.
It’s Not Just Lounge-wear, It’s Skims
Following customers’ loyal love for the brand, the CEO kept things up to trend for her fans. Thus far, she’s collaborated with Fendi, Team USA for the Olympics, NBA/WNBA/USA basketball, and Swarovski.
Kardashian’s collaboration and marketing campaigns with high-profile brands have accumulated millions of eyes on the brand. Since the brand’s inception, she’s gotten A-listers to don the brand, influencing today’s consumers. In launches up until now, we have seen faces from Addison Rae, Kate Moss, and every “It-Girl.” The businesswoman knows how to get buyers excited to shop, whether that means a new collab or the face of the moment.
The newest collection is now all yours at SKIMS.
