Crumbl X Dove New Limited Edition Body Care Line
Speculation has arisen in the beauty industry as cookie franchise Crumbl and personal care brand Dove are gearing up for a collaboration. The franchises are presumed to be collaborating for the release of a limited edition bodycare line.
Although quiet on the homefronts of the two stellar brands, previews of the new collection are popping up and expected to be sold at Walmart.
Some of the products will include some of Crumbl’s iconic cookie flavors, including a confetti cake scent deodorant that smells like a warm sugar cookie with pink buttercream frosting and a lemon glaze deodorant and handwash that is scented of a lemon sugar cookie with a butter glaze. The deodorants are aluminum-free and last 72 hours, while the handwash will provide 5x the moisture to nourish and cleanse the skin.
This will be the cookie franchise’s second massive collaboration of the year. In February, the cookie franchise collaborated with three-time Grammy-winning singer/songwriter Olivia Rodrigo for the “GUTS Tour.” The franchise sold the limited edition “Olivia Rodrigo’s Guts Cookie,” which was two purple vanilla cookies sandwiching layers of berry jam and vanilla buttercream and rolled in star sprinkles topped with a star cut out in the middle, as a promotion tactic for fans to celebrate the singer’s successful tour.
The cookie franchise has had phenomenal success since opening in 2017. It all started when cousins and founders Jason McGowan and Sawyer Hemsley teamed up to bake the perfect chocolate chip cookie, eventually leading to the opening of their first storefront in Logan, Utah. Currently, the franchise offers a variety of cookie flavors and desserts (six to be exact) every week to keep consumers interested and stay innovative, leading to the opening of more storefronts nationally and internationally.
The collaboration is already making waves online as consumers anticipate trying the limited edition body-care line that will make you smell like your favorite dessert.
Check out Crumbl’s selection of flavors for the week.
