Nia Long Slays in New Skims Shapewear Campaign
Nia Long stuns as the latest face of SKIMS, showcasing the brand’s modern designs in its inclusive shapewear collection.
The acclaimed actress, celebrated for her iconic roles in The Fresh Prince of Bel-Air, Empire, Boyz n the Hood, and Big Momma’s House, is making waves as she fronts the new campaign. Known for her advocacy for diversity and inclusivity, Long perfectly embodies the brands ethos. The brand, founded by Kim Kardashian, is lauded for its commitment to inclusive sizing, diverse shades, and versatile designs that empower individuals of all body types. SKIMS offers confidence and comfort in every piece, values that align seamlessly with Long’s career-long message of empowerment.
“‘The beauty about being a woman is when you feel good, you look good. Whatever stage of your life, whatever age, whatever size, we have to love every inch and own every part of ourselves—and that starts with SKIMS,'” states the actress in a campaign video. She concludes by introducing herself; “‘I’m Nia Long, and I’m an actress. Everybody’s wearing SKIMS.'”
The Brooklyn-born star radiates confidence in the campaign photos, modeling pieces from the SKIMS Bodysuit collection, the iconic Seamless Sculpt, and Hosiery lines, each celebrated for their figure-enhancing yet breathable fabrics. The stunning images were captured by world-renowned artist Vanessa Beecroft, further elevating the campaign’s artistry.
“‘The images captured by Vanessa Beecroft represent the freedom I’ve embraced to love all of myself,'” Long told Cosmopolitan. “‘Women have a choice to reinvent themselves at any age. It is truly an honor to be a part of the SKIMS family, where women are celebrated at any age and size. Getting almost naked with SKIMS in my 50s is liberating. I’ve never felt better.'”
nia long look so damn good in this skims campaign pic.twitter.com/pPQ8YyQdCr— B ♡ (@Ms_Britany) December 19, 2024
Before the campaign shoot was unveiled, the actress was spotted attending Kim Kardashian’s event in New York City, celebrating the grand opening of the brand’s first-ever SKIMS’ flagship store. Previous celebrities who had modeled for the brand were also on the guest list, such as Cardi B, Paris Hilton, and Ashley Graham. The store is located on Fifth Ave., and it holds three levels of limited-edition styles.
The campaign follows Long’s attendance at Kim Kardashian’s New York City event, which marked the grand opening of the first-ever SKIMS flagship store on Fifth Avenue. The store, spanning three levels, features limited-edition styles and has become a must-visit destination for fans. Other stars who have modeled for SKIMS, including Cardi B, Paris Hilton, and Ashley Graham, were also in attendance.
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