R.E.M. Beauty Announces New Dreamglow Collection
Ariana Grande reveals that her new Dreamglow collection will be available at R.E.M. Beauty on Friday, January 24; however, her fragrance, R.E.M. Cherry Eclipse, will be available exclusively at Ulta Beauty on Sunday, January 26.
In typical Glinda fashion, Grande markets her new fragrance and beauty products as irresistibly dreamlike and undeniably pink. Her new fragrance, R.E.M. Cherry Eclipse, is described as a “mouth-watering blend of black cherry and marshmallow meringue.”
It is sold in a beautiful pink crystal-like spray bottle with “ariana grande” written across the front in silver font.
In addition to the fragrance, the Dreamglow collection features products that you know and love in new shades, as well as a brand-new product.
The Eclipse Blush and Lip Stick will now be available in four new and vibrant tones. Specifically, the best-selling Essential Drip Glossy Balm will now be available in three new, high-shine shades.
New to the collection, though, is the Dreamglow Highlight Serum in three different colors: a shimmery white, bronzy brown, and gold. The product is described as “a glow-enhancing serum with crystal-like pigment.”
introducing the dreamglow collection: soft swept ethereal color and high shine – vibrant, multi-dimensional new shades for a lit from within flush ₊˚⊹♡ available online at https://t.co/TWT6w7u7Ix on 1.24
— r.e.m. beauty (@rembeauty) January 22, 2025
✩ dreamglow highlight serum ✩
this glow enhancing serum with… pic.twitter.com/ett9CG0pvD
Fans are in love with the new collection’s marketing campaign with its emphasis on delicate, mystical, and dream-like beauty. It is very much on brand with the company’s name as it defines R.E.M. as “the sleep phase where your most creative, vivid dreams occur.”
i need it all. @rembeauty & ariana u have done it again pic.twitter.com/j3VbIP33Jd
— cata (@gngdrive) January 22, 2025
The founder states, “It means so much to me to be able to create a product line for absolutely everybody and anybody who wants to wear it and feel incredible. Makeup is so personal, and to have the opportunity to help people feel even more beautiful than they already are in their own skin, and also to just provide tools that support and encourage people in their creativity and self-expression is a gift that I’ll never take for granted.”
The Dreamglow collection, excluding the perfume, will be available online at R.E.M. Beauty on Friday, January 24. The R.E.M. Cherry Eclipse fragrance, in addition to the rest of the Dreamglow collection, will go on sale on Sunday, January 26, at Ulta Beauty.
