Alix Earle Is Bringing Back Skinny Jeans
Are skinny jeans making a comeback? TikTok influencer Alix Earle and FRAME Denim’s latest collaboration just might revive the trend.
Best known for her chatty “Get Ready With Me” videos, the influencer went viral back in 2022 when she courageously shared her struggle with acne on an app filled with filters and highlight reels. Her openness was met with overwhelming positivity, endearing her to a growing audience. Today, her following has skyrocketed to over seven million devoted fans.
Alix Earle Revealed How Her Cystic Acne Made Her A TikTok Star https://t.co/AqNtHi8Knr pic.twitter.com/LpZYfKTQ9c
— Magicofword.com (@JR_Magicofword) May 10, 2023
While Earle’s early content showcased her carefree, party-girl lifestyle, she has since proven herself as a sharp businesswoman. Fans may have initially been drawn to her makeup tutorials and social escapades, but what keeps them hooked is her authenticity and knack for marketing. Beyond creating her Hot Mess podcast, she’s maintained her relevance by partnering with brands like Benefit, Hero Cosmetics, and Juicy Couture. Now, her latest venture is a collaboration with FRAME Denim.
The centerpiece of the collection, The Alix Jean, launched on January 23 in two washes: Flaunt and Black Coated. Opting for a slim-fit style may seem bold in an era dominated by wide-leg and baggy pants, but if anyone can revive skinny jeans, it’s this trendsetting It-girl. “I’ve always had a pair of skinny jeans in my closet, which is how this idea came to be,” the influencer shared. But it’s not just her fashion-forward choices that resonate, Earle’s collaboration also has a charitable edge, with a portion of the sales supporting LA wildfire recovery efforts.
Alix Earle bringing back skinny jeans is the highlight of this decade
— Lucy Guo (@lucy_guo) January 25, 2025
With her undeniable influence on social media, it wouldn’t be surprising to see skinny jeans making a comeback this season. Earle encourages taking fashion risks and embracing personal style, and this release is sure to inspire many to step outside the confines of current trends, perhaps even dusting off an old pair of skinny jeans. Check out the latest collab now.
