Hailee Steinfeld and Issa Rae Make New Powerful Super Bowl Debut
In an exciting turn for Super Bowl LIX, Hollywood favorites Hailee Steinfeld and Issa Rae are making their debut appearances in the upcoming Super Bowl commercials, each championing meaningful causes and bringing their unique star power to this years advertising event.
“Actually, you came on a crazy day because we’re filming stunts,” Rae enthusiastically shared. “It’s giving you crowds, it’s giving you craziness, and I’m really excited to be here.” The dynamic shoot perfectly captures Rae’s vibrant personality while promoting the tax preparation service Turbo-Tax.
Sneak Peek at Issa Rae’s @TurboTax 2025 #SuperBowlLIX commercial pic.twitter.com/ASFIw8Wclo
— Glock Topickz (@Glock_Topickz) January 30, 2025
Hailee and Novartis
Meanwhile, Hailee Steinfeld has partnered with pharmaceutical company Novartis and local breast cancer advocacy groups to create a touching breast cancer awareness campaign titled Your Attention Please. The campaign aims to put early detection at the forefront of public awareness.
The actress is serving as a paid spokesperson for Novartis, to help bring a personal touch to this vital health initiative. “I feel very empowered and encouraged to spread this message,” Steinfeld stated. She emphasizes the importance of opening dialogue about breast cancer within families and encourages women to take proactive steps in their health journey, including genetic testing.
The Countdown Starts Today—just 7 Days until the Full Ad featuring Hailee Steinfeld for Novartis' @NovartisUS *Your Attention Please (YAP)* Airs during the Super Bowl on February 9, 2025!
— All About Hailee Steinfeld (@About_Hailee) February 2, 2025
Congratulations, Hailee! @HaileeSteinfeld We're so Proud of You—one of your bucket lists… pic.twitter.com/lda8beTVco
The timing of these commercials aligns perfectly with Super Bowl LIX, scheduled for February 9. Both actresses are breaking new ground in their careers by joining the elite roster of Super Bowl commercial stars, like Ben Affleck and Tom Brady, while simultaneously using their platforms to promote important causes. Steinfeld’s focus on women’s health awareness and Rae’s role in financial services advertising represent a unusual shift toward purpose-driven messaging in Super Bowl commercials this year.
These campaigns showcase how major brands are increasingly using star power with meaningful messaging to create impactful Super Bowl moments that resonate beyond the game itself. This year’s big game will be more than just touchdowns and halftime performances but a moment to celebrate empowerment, advocacy, and representation.
