Lisa’s ‘Born Again’ Is a Powerful Declaration of Rebirth
In a breathtaking display of artistry and empowerment, Lisa delivers a visual statement of emotional rebirth in her latest music video, “Born Again,” featuring Doja Cat and RAYE.
From its haunting opening moments to its ethereal climax, the video weaves a narrative of transformation, resilience, and self-liberation. Drenched in symbolism and high-fashion aesthetics, “Born Again” is a masterful visual experience that takes viewers on a journey from darkness to light, grief to rebirth.
The track is the fourth single from Lisa’s upcoming solo album, Alter Ego, slated for release on February 28. According to the BLACKPINK member on Instagram, “This video is a tribute to powerful women throughout history and to all of you.” This sentiment aligns with the song’s concept of overcoming obstacles and reclaiming one’s strength.
The video opens with an ominous shot of a grandfather clock ticking backward, followed by a definition of the song’s title, “Born Again,” as “the transformation into a new woman who embraces her freedom to become the person she desires to be.”
Divided into five parts, the video unfolds as each woman navigates pain and heartbreak, ultimately emerging as a stronger, freer version of herself in the end.
The stunning cinematography and the trio’s avant-garde fashion seamlessly transition from dark, gothic imagery to bright, ethereal visuals, mirroring their metaphorical rebirth.
At the start of the video, the women appear in dramatic black ensembles, featuring structured silhouettes, intricate lace details, gloves, and high-fashion corsets. Their attire exudes an air of mystery, sorrow, and power.
Midway through, they shed their dark outfits for flowing white dresses adorned with silver and metallic accents, complete with armor-like bodices. Delicate yet powerful, these looks symbolize rebirth and self-liberation, marking their transformation from darkness to light.
Lisa, Doja, & Raye photographed by me for ‘Born Again’ pic.twitter.com/23wBQkRhey
— Jacob @jpwphoto (@cameramanjake) February 7, 2025
With “Born Again,” Lisa, Doja Cat, and RAYE present a powerful narrative of empowerment, self-liberation, and rebirth. Every element reinforces the theme of overcoming struggles to emerge stronger From a striking contrast between gothic darkness to ethereal light to the symbolic wardrobe transformations,
The collaboration between these three powerhouse artists is a declaration of empowerment, a tribute to transformation, and a testament to the enduring strength of those who dare to reinvent themselves.
Watch the striking music video for “Born Again” below.
