Rihanna Teases New Smurfs Film With Profile Photo Change

Rihanna recently made waves on social media by changing her Instagram profile photo to promote the upcoming Smurfs film, thus sparking excitement among fans.

For the past decade, Rhianna has been using a stick figure drawing as her profile photo- an image she created to be her alter ego. Fans quickly grew attached to the image, associating it with her online presence. The stick figure became so iconic that Rhianna eventually replaced her previous Fenty Beauty profile image with the new one. With this new addition, Rihanna can fully embody both her brand persona and her identity.

Rihanna has changed her profile picture on Instagram pic.twitter.com/UfYl76JG4J

— (@gabgonebad) February 6, 2025

Recently, the singer updated the iconic photo to have a blue outline and blonde hair. Although unconfirmed, fans speculate that Rihanna is promoting the upcoming Smurfs film, where she will voice Smurfette. This strategy, however, doesn’t surprise fans, as Rhianna is known for her bold and strategic use of social media. Furthermore, the new image positions Rihanna as a key figure in marketing the animated film, which will introduce new generations to the iconic blue characters.

As a multi-talented artist, Rhianna knows how to spur curiosity within her fanbase. Her star power and the nostalgic appeal of the Smurfs franchise create a perfect storm for generating buzz and ensuring a successful launch. Moreover, Rihanna’s Instagram update highlights her ability to stay relevant, creative, and connected to her fanbase while building anticipation for a project she’s invested in.

With over 150 followers on Instagram, any update Rhianna makes instantly draws attention. There is no surprise that as a global icon, Rhianna continues to use her platform in creative ways. This new update is just another example of how she blends her brand with promotional opportunities. The timing of this update also adds to the excitement since the film is set to be released soon.

By leveraging her influence and creativity, Rihanna not only piques her fans’ curiosity but also sets the stage for the highly anticipated Smurfs film. The film will hit theaters on July 18, 2025, so be sure to mark the date you won’t want to miss Rihanna in action.