Juliette Has a Gun Welcomes Sweet New Scent Miami Shake

Juliette has a gun has introduced a delectable new fragrance that even Miss Strawberry Shortcake herself would approve of. Miami Shake is a tantalizing blend of wild strawberries, vanilla, and whipped cream—a scent designed to make you the undisputed main character of your Spring Break fantasy.

Inspired by the vibrant energy of Miami, the scent captures the electric, sun-soaked atmosphere of South Beach in a bottle. It’s playful, decadent, and brimming with just the right amount of “extra” to fuel your main-character era this season.

Romano Ricci, founder and artistic director of Juliette has a gun, shared the inspiration behind the brand’s first “gourmand” fragrance.

“With Miami Shake, I wanted to introduce the first true gourmand scent in our collection. The top note had to be wild strawberries—because, of course, they had to be wild, just like Juliette,” he explained.

As the scent took shape, he teased that the personified muse followed.

“An elevated fruity fragrance, silky like whipped cream and musky, with a long-lasting trail. As the composition developed, I envisioned the woman behind it—playing hide and seek in her oversized Miami villa. Pastel colors, a blue pool, retro vibes. It’s never too much,” he described.

To celebrate the launch, the brand hosted a whimsical event in Paris. Kicking off with an intimate brunch with Ricci before heading to the Carrousel du Louvre. The space was transformed into a playground of swings, ball pits, and milkshakes—a fitting tribute to the fragrance’s playful essence.

Founded in 2006, Juliette has a gun is a niche French fragrance brand known for its bold, avant-garde scents that blend classic perfumes with modern twists. Centered around Shakespeare’s Juliet from Romeo & Juliet, the brand aims to combine a free spirit with a fierce edginess. 

Its chic yet rebellious aesthetic is what makes them a brand to watch, but its intersection of luxury and everyday wearability makes Juliette has a gun a brand you need to own. 

Miami Shake by Juliette has a gun is available now at Sephora and on the brand’s website.