Robert Irwin Turns Heads in Stunning New Bonds Advertisement

Robert Irwin grabs attention in a striking new Bonds ad, bringing his infectious energy and natural charisma to the forefront in a stunning campaign.

Crikey, our beloved conservationist from Down Under stepped into an exciting new setting this past week, capturing everyone’s attention once again with his unmistakable charm. As the son of Crocodile Hunter, Steve Irwin, Robert Irwin has been continuing his dad’s legacy. From childhood, he has been sharing his deep love for animals with the world.

The 21-year-old was recently revealed as the new brand icon for Bonds Underwear. The beloved zookeeper infused the shoot with his passion for comfort and animals. The ad features him in a relaxed setting, wearing the brand’s cozy yet stylish apparel, while effortlessly handling a snake—one of his many animal companions. Growing up surrounded by wildlife at Australia Zoo, it’s clear that his bond with animals is second nature, and it shines through in every frame.

In a recent social media post, Bonds stated, “Who better to rep comfy down under than the Aussie wildlife legend himself.” What makes this ad truly special is Irwin’s authenticity. There’s no forced performance or scripted dialogue—just a young man deeply in love with what he does, effortlessly blending his passion for animals and his everyday life.

Following the campaign’s success, fans worldwide were thrilled to see this exciting new side of him. When asked why he chose this project, the Australian caretaker stated, ”Also, I’m at this point in my life where I’m trying to do as many different and random exciting things, and if it’s something that makes me a little bit nervous, that I’ve never done before and it’s a bit of an adrenaline rush? That’s what I want to be doing.” The photos radiate genuine enthusiasm, showcasing just how naturally the conservationist fits into the campaign.

With this latest project, Robert Irwin proves once again that he’s not only a beloved figure in the conservation world but also a relatable, down-to-earth ambassador who truly embodies the spirit of the brand.