Spotify Honors Rising Fandoms in New Campaign

Spotify’s new campaign honors the global fandoms of rising stars like Chappell Roan and Olivia Rodrigo, celebrating the fans fueling their success.

Spotify recently launched a marketing campaign, Fan Life, featuring photos that immerse audiences in the cultural heart of seven major fandoms. These photos are a visual love letter to the fandoms of Chappell Roan, Doechii, Oasis, Olivia Rodrigo, ROSALÍA, SEVENTEEN, and Turnstile.

VP of partnerships and marketing Marc Hazan recently stated, “At Spotify, connecting artists and fans is fundamental to what we do, and this campaign puts that into action. We’re fans too, so we understand the passion and unique identities that make these fandoms so special. From the Pink Pony Club’s distinct energy to the iconic style of ’90s U.K. fashion, we wanted these visuals to resonate. We want fans to see their communities reflected and feel that connection with the artists they love.”

Through the creative work Spotify created for this project, fans worldwide finally see their fandom’s unique qualities and traditions honored. For example, the photos shared on April 14 feature pink cowboy hats for Chappell Roan fans, outfits matching Olivia Rodrigo’s debut album, identical haircuts among Oasis fans, and more. Not only does the campaign showcase the unique styles, but Spotify is shining a light on fans’ unwavering devotion to the artists they love.

This campaign reminds listeners that we’re all fans in our own way, and what some call obsession, music lovers proudly call passion. Rather than simply promoting music, Spotify’s approach embraces the emotional and social energy surrounding these artists. The photos go beyond conventional advertising; they function as immersive storytelling tools, capturing the spirit and identity of each fandom.

By launching Fan Life, Spotify strengthens the bond between fans and artists, positioning its platform as the go-to place for fandoms to grow and thrive. So, if you’re a fan like us, continue to share your passion, express your unique love for the music, and celebrate the artists who inspire you.