Ruby Hearts: Jennie’s Delicious New Collaboration With Haribo Gummies

Jennie teams up with Haribo for Ruby Hearts, a sweet new collab that blends K-pop charm with the irresistible taste of the delicious Haribo Gummies.

Global K-pop icon and BLACKPINK member has again captured the spotlight by collaborating with the beloved candy brand, Haribo. The new project includes vibrant and delicious ruby gummies. This exciting project not only highlights the growing influence in the world of branding but also introduces a bold and colorful twist to the classic gummy experience.

Fans can see the artist sporting her Ruby-themed signature color in the sweet photos that teased this new collab. However, the brand has yet to reveal when it will make the new treat available for purchase. These special edition gummies are named “Ruby Hearts” after her solo album Ruby.

Ruby Hearts is more than just a candy collaboration—it’s a lifestyle statement. Haribo, known worldwide for its iconic Goldbears, steps into a fresh and stylish direction with this partnership. The K-pop icon’s input shapes the product throughout, from the packaging’s sleek design to the curated flavor combinations that reflect her taste. This creative involvement strengthens the connection between the artist and the brand, making the product feel authentic and exciting to fans.

The 29-year-old’s influence stretches far beyond music, and this collaboration proves how her presence can amplify a product’s appeal. Her refined image and fashion-forward reputation attract a wide audience, making the collaboration a clever move for Haribo as they reach a younger, trend-conscious market.

With “Ruby Hearts,” Jennie and Haribo have crafted more than candy; they’ve delivered a cultural moment. By uniting pop culture with nostalgic sweetness, this partnership taps into fans’ emotional connection with the artist and the brand.

Whether it’s the stylish presentation, the burst of new flavors, or the joy of seeing Jennie in a playful new role, the gummies bring energy, style, and taste to the confectionery world. Get ready to indulge, “Ruby Hearts” is coming soon, so stay tuned and be first in line when this sweet and stylish collab finally drops.