Khloé Kardashian Launches New Popcorn Brand, Khloud

Khloé Kardashian is fueling those salty cravings with her new popcorn brand, Khloud.

This snack is a seed-oil-free option that delivers 7 grams of protein, over three times the protein content of regular popcorn, catering to the growing demand for more protein-focused snack options.

Khloud is available in three flavors: Olive Oil & Sea Salt, Sweet & Salty Kettle Corn, and White Cheddar.

The mother revealed the inspiration behind her new launch. “I’m at this stage in my [health] journey for the past few years that I’ve been really trying to up my protein intake.” the Good American founder stated.

She continued, “I was going to fitness stores to get protein, grab and go. And they don’t taste very well, in my opinion, and they’re filled with so much filler and artificial stuff. And I really just wanted something, selfishly, that tasted great, that didn’t have a ton of ingredients in it, that I could [fulfill] my protein intake [with].”

Kardashian explained that she specifically chose popcorn because of its nostalgia. “I’m all about the kid’s menu. That’s never going away for me…I don’t have some fancy, refined palate, honestly. I wish I could say I did, but I’m just always going to be a snacker. I just want to feel good about the things I’m eating.”

Meanwhile, the reality star revealed that popcorn is only the beginning. “This is just the very start of what I hope Khloud will be. And I do want this to be a brand that people feel safe with and trust, and I want to really live up to that.”

The reality star is also the co-founder of Good American, which launched in 2016. The brand has been known for its wide variety of jeans and size inclusivity. Since then, Good American has expanded to swimwear and womenswear, shoes, and activewear. As a result, the clothes gained popularity for their focus on empowering women of all different shapes and sizes.

The new craving-fueled snack will be available at the brand’s website on April 29.