TripleS Makes a Powerful Return With New Album Assemble25
K-pop’s multinational girl group TripleS has returned with their highly anticipated second studio album, ASSEMBLE25, released on May 12.
The album features ten tracks, showcasing the group’s ever-evolving artistry and emotional depth. The track list includes:
- “Alpha Percent”
- “Are You Alive” – the title track
- “Detective Soseol” – the promoted B-side
- “Firework Diary”
- “Love Child”
- “Persona”
- “Too Hot”
- “Diablo”
- “Friend Zone”
- “Love2Love”
Alongside the album, the group also released a raw, emotional music video for “Are You Alive,” setting the tone for the project’s themes.
A Sonic and Emotional Centerpiece
The lead single, “Are You Alive,” immediately commands attention with its fusion of electro-pop and dance pop, layered over a pulsating beat and intense, futuristic rhythm. Lyrically, the song explores the duality of despair and hope, capturing the emotional turbulence of youth.
[tripleS] ASSEMBLE25 비하인드 1탄https://t.co/nFskLbiPFz#tripleS #트리플에스 #トリプルS #トリプルエス #トエス #ASSEMBLE25 #깨어 #Are_You_Alive pic.twitter.com/oB8ede6DGA— tripleS official (@triplescosmos) May 12, 2025
Lines like “Sometimes hope, sometimes despair / I’m lost somewhere in between” and “Wanna be happier more than you could ever know” reflect unfiltered vulnerability while offering glimmers of resilience and connection. At its core, the track is a call to awaken, not just survive, but to live, feel, and overcome life’s obstacles.
Struggle, Solidarity, and Survival
The music video for “Are You Alive” deepens the song’s meaning by spotlighting the mental health struggles young women often face. The visuals don’t shy away from the darker realities of depression, with scenes of breakdowns, suffocation, and drowning, while also emphasizing the importance of companionship and support during one’s darkest moments.
Contrasting visuals powerfully convey the duality of pain and healing. In some scenes, the girls wear school uniforms, symbolizing both their youth and the societal pressures placed upon them. Others show them in casual, everyday outfits, dancing freely, and sharing joyful moments.
— 'are you alive?'
— emi is so alive ꫂ ၴႅၴ (@wabiville) May 12, 2025
tripleS (2025) pic.twitter.com/9vGWFuRFFE
The bruises and scratches on their faces reflect the emotional wounds they carry. At the same time, their moments of laughter and connection emphasize a hopeful message that healing is possible, especially when surrounded by people who truly understand and support you.
A key highlight of the video is the choreography, which mirrors the emotional ebb and flow of the lyrics. The dance scenes, particularly those featuring the group in synchronization around a large bonfire, are visually mesmerizing and thematically symbolic. The group’s precise and hypnotic movements add another layer of emotional storytelling, representing moments of clarity and strength amid internal chaos.
TripleS Redefines K-pop
In ASSEMBLE25, and especially through “Are You Alive,” TripleS delivers an eloquent artistic statement about youth, vulnerability, and resilience. By marrying cutting-edge sound with emotionally realistic storytelling, the group continues solidifying their place as a voice for a generation navigating darkness and light.
Through their bold concept and unflinching message, TripleS reminds listeners that even in the depths of struggle, you are not alone, and yes, you are alive.
Listen to TripleS’s newest album, ASSEMBLE25, now.
