Rhode Skin Finds New Home at Sephora
Hailey Bieber’s cult-favorite skincare brand, Rhode Skin, is making its long-awaited retail debut. After building a devoted following online, the brand has officially partnered with Sephora, marking its first entry into brick-and-mortar stores. The move comes after months of speculation, bringing Rhode’s minimalist, performance-driven products to physical shelves for the first time earlier this year.
The skincare brand took to social media to share the exciting news. “We’re beyond excited to share that rhode’s collection of curated skincare and hybrid makeup is coming to Sephora this fall. from day one, it’s been our dream to bring efficacious, intentional skincare and beauty essentials to as many people as possible. we’re so happy to be partnering with Sephora to help us bring the world of rhode to more people and expand our global community,” they shared.
They ended, “thank you to everyone who has supported us along the way, we couldn’t have done this without you! we can’t wait for you to experience all the exciting things we have in store. see you at Sephora US + @sephoracanada this fall and @sephorauk later this year.”
Since its launch in June 2022, the brand has become an instant, viral favorite. Their Glazing Milk has become the essential step in any radiant makeup routine and even better on no-makeup days, when you’re aiming for that healthy, hydrated glow without the extra effort.
The peptide lip tints and treatments are also staples in many skincare drawers, given its juicy, glossy feel, keeping your lips smooth and hydrated for hours on end. Now, it’s important to note the brand has received some heat for an inconsistency in the product’s texture, with many consumers finding grainy glosses in the mail. Although Rhode has not made any official reformulation announcements, in recent months, buyers have found this issue less, which is a huge improvement because, like we’ve stated before, when lip treatments are good, they’re great.
There has not been any word on how big (or small) the store sections will be and if they’ll carry the full line; however, fan favorites like the Glazing Milk, treatments, tints, and pocket blushes will have Sephora store lines outside the door, so don’t miss out.
There is no launch date yet, but in the meantime, shop all of your favorite Rhode Skin products here.
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