Martha Luna: Fashion’s Authentic Insider

At New York Fashion Week, trends may flash by in a blur — polka dots here, oversized suits there, denim reimagined again, but Martha Luna is interested in more than the moment.

A former celebrity stylist and one of fashion’s original bloggers, Luna has spent her career reinventing herself, and now she’s stepping into PR with the same eye for detail and heart for storytelling that’s always set her apart.

For her, style isn’t about chasing the latest look. It’s about authenticity: the confidence to lean into timeless black-and-white classics one day and bold bursts of color the next. Now, as she brings that philosophy into the PR world, she is proving that in fashion, just like in life, persistence, purpose, and a touch of fearlessness never go out of style.

With years of front-row experience under her belt, Luna can spot the trends before they hit the streets, but she doesn’t follow them blindly, choosing instead to interpret them on her own terms.

Reading This Season

As for this season?

“The new season’s style essentials… scarves as belts, sheer statements, polka dots, bigger bags, lace, layering, the white tank, blooms, plaids, stripes, and fresh shades from teal to peony pink… floral denim, animal prints, and a return to sentimental dressing with lace, frills, vintage touches, and quiet luxury,” she told us.

Humble Beginnings

We sat down one evening ahead of New York’s busiest week for stylists, designers, and editors alike to bond over our shrinking hours of sleep, but to ultimately get a deeper understanding of Luna’s past and how she’s writing what’s still unwritten. 

Before the red carpets and front rows, Luna was born in Venezuela and spent her twenties working three jobs. As she’s quick to remind, the climb to fashion wasn’t all that glamorous.

She launched her blog MDoll in 2010, rewriting the rules by pairing runway trends with her own street style and giving readers a new lens on fashion.

That perspective carried her straight into the heart of NYFW, where she told us, “I’ve been attending Fashion Week since they were in Bryant Park. Like Sex and the City fashion week. I’ve seen the evolutions of all the locations that fashion week has actually changed to.”

The Art of Reinvention

Though the fashion guru knew she wanted to step away from the computer and transition to other avenues, one of which was fashion styling. So, she obtained her Professional Style Practices certification in NYC with Condé Nast and Allure Magazine from the Style Institute of London and proceeded on a seven-year styling journey that would come to a halt after learning she had a spinal tumor.

Much like fashion, it was time for her to evolve again.

“What can you do next?” is a question she toyed with before pivoting into life as a public figure — a natural progression shaped by her years of experience.

The pivot proved successful as Luna found herself on billboards, in Vogue, nominated for Woman of the Year with W UK Magazine, and on the carpet of the MET Gala. 

Style With Soul

While her career has moved through many phases, one thing has remained constant: her groundedness and her drive to help others. Whether she’s talking trends, goals, or predictions, the conversation always circles back to her humanitarian outlook — a reflection of her belief that fashion should serve a greater purpose.

“Fashion should give back.”

Calling philanthropy one of her deepest passions, she recalled teaming up with Essie to deliver makeovers to women in Safe Homes. With her own background of resilience and struggle, she was able to connect with the women on a deeper level.

“They see me walk in as a fashionista dressed up beautifully, but then they see me talk about my story, they’re like, ‘Wow, she’s been through all these struggles.’ They don’t see that part of your story.”

She told us that when it’s time to hang up her heels, she wants to travel the world and give back.

Redefining PR

Until then, in her newest evolution as a rising publicist, she’s revising the isolating exclusivity in the fashion industry, breaking down the (literal) barriers that separate VIP from “everyone else.”

“I’ve noticed how, during fashion week, [some] publicists treat you differently. You will support them for a whole year, and then fashion week comes and they’re totally different.”

Her first PR project? A Project Runway watch party for designer Angelo Rosa in NYC. No wristbands, no tiers of attendees, and no exclusive gifts given to specific guests – just a night of mingling, celebration, and everyone going out of their way to get to know one another. By the end of the night, everyone left with new connections and plans to watch the rest of the season together.

“At the end of the day, when we walk out that door, we’re all still human beings.”

Remaining Human

Martha Luna is more than a stylist or PR strategist — she’s a storyteller, a community-builder, and a fashion insider rewriting the rules. Looking ahead, she plans to officially launch her own PR brand, building on her natural gift for elevating others. At the heart of it all is her mission to bring light, faith, and authenticity into a fashion world often consumed by numbers and validation.

“I want to remain human in a plastic world.”