KATSEYE Puts Their Pinkies up for New Hershey Collaboration
KATSEYE is putting their pinkies up for something sweet. The global girl group is teaming up with Hershey to launch its new Creme Bars, a line of chocolate bars made with smooth, rich milk chocolate and filled with a decadent cream center.
The chocolate bars come in two delectable flavors, Salted Caramel and Affogato, offering the perfect balance of sweet and savory atop a classic chocolate base fans already know and love.
Helping Hershey celebrate the launch is KATSEYE, who are putting their own sweet spin on the brand’s newest Creme Bars. Bringing their iconic “Pinky Up” gesture into the mix, the global girl group is encouraging fans to try the new flavors, share with friends, and embrace the little moments that make life a little sweeter.
“We love that Hershey’s Creme Bars make those moments feel a little more fun. The partnership felt natural because it’s about celebrating your individuality, embracing your own style, and finding happiness in the things that make you feel most like yourself,” the “Animal” group discussed in a statement.
The campaign brings the partnership to life through KATSEYE’s signature aesthetic, with the group putting their own spin on the classic Hershey’s experience. The result is a playful introduction to the Creme Bars that feels right at home in the world of the group.
“This Hershey’s Creme Bar launch is more than introducing a new chocolate bar. It’s about celebrating the small choices that help people express themselves and create moments of happiness throughout their day,” Katrina Vatter, Senior Brand Manager at The Hershey Company, stated.
Hershey’s new Creme Bars, backed by KATSEYE, are out now. Pinkies up.
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