Make Up For Ever Taps NMIXX to Launch the Brand’s First Lip Balm
Make Up For Ever is getting a juicy upgrade to its already stacked lineup – with the help of some familiar faces. The beauty brand is expanding its beloved Artist Color roster with the new Artist ColorGlow Lip Balm, a first for Make Up For Ever.
Infused with hyaluronic acid and peptides, the balm helps nourish and soften lips for up to 24 hours while delivering a subtle flush of color for a soft, pigmented, and glossy finish.
The shade lineup ranges between understated neutrals and more playful, high-impact hues. Black Cherry is a rich warm burgundy in a glossy finish, while Anywhere Caffeine and Wherever Walnut lend lips softly polished washes of caramel nude and rosy nude. Boundless Berry adds a juicy berry-pink flush, while Festival Lilac and Mermaid Blue dial up the fantasy with luminous shimmer, flecked with violet and blue sparkles for an ethereal, light-catching finish.
“With ARTIST COLORGLOW LIP BALM, we wanted to bring this vision to life through vibrant true-to-color shades, unexpected packaging and a playful, collectible spirit that transforms an everyday essential into a creative experience,” Aline, CEO of Make Up For Ever, discussed in a statement.
Joining in on the fun is K-pop group NMIXX, who are teaming up with the brand as ambassadors for the launch. Their global rise made them a no-brainer to partner with MAKE UP FOR EVER, as NMIXX’s fearless approach to individuality and artistry mirrors the brand’s own philosophy of embracing every side of your personality.
In a release, the group stated, “For us, beauty is another way to express who we are. Just like our music and performances, makeup allows us to explore different moods, styles, and emotions. We love how MAKE UP FOR EVER encourages everyone to embrace their individuality with confidence, and we’re so excited to celebrate the launch of ARTIST COLORGLOW LIP BALM together. We hope everyone feels inspired to express their own unique glow.”
With NMIXX front and center, Make Up For Ever is putting a fresh spin on the everyday lip balm. Between its high-shine payoff, unexpected shades, and collectible appeal, Artist ColorGlow Lip Balm makes a case for keeping your lip routine anything but predictable.
Make Up For Ever’s Artist ColorGlow Lip Balm is available now on Sephora’s website and will hit the shelves on September 4.
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