Bonjour! Kate Spade Opens Shop in Paris
You can now buy your next cedar street maise in the fashion capital of the world
In total Kate Spade style, the company threw a grand opening party last night for its flagship store on rue saint-honoré in Paris.
find a little romance at the museum on your joy walk through #paris… https://t.co/20DuTDkflg #KATESPADExoPARIS #katespadejoy pic.twitter.com/QPpesCw82P
— kate spade new york (@katespadeny) September 25, 2017
Over the last few days, the brand has been vigorously promoting the opening of its store. From virtual reality tours to snapping shots across the city that featured Kate Spade favorites- no detail was spared in making sure that Paris knew the brand had arrived.
see who’s floating along the seine as you take your joy walk through #paris… https://t.co/20DuTDkflg #KATESPADExoPARIS #katespadejoy pic.twitter.com/k7fkC8AEVe
— kate spade new york (@katespadeny) September 25, 2017
Kate Spade was bought out by Coach this past May for $2.4 billion. In attempts to appeal to the younger crowds, the purchase was a smart move on Coach’s end as the company’s numbers kept falling in comparison to its newly acquired brand and Michael Kors.
see @natacha_birds favorite spots on a joy walk around her hometown… paris. https://t.co/20DuTDkflg #KATESPADExoPARIS #katespadejoy pic.twitter.com/DRRl17gIwX
— kate spade new york (@katespadeny) September 23, 2017
This move concerned fans of the beloved Kate Spade and its quirky sense of style, fearing that new styles featured would be muted by Coach.
meet anna of @theballoondiary and see her favorite spots around paris on a joy walk https://t.co/20DuTDkflg #KATESPADExoPARIS #katespadejoy pic.twitter.com/ikmxSTq7LD
— kate spade new york (@katespadeny) September 23, 2017
Thankfully after viewing photos from the brand’s last few days in Paris, fans can be reassured that all the aspects we love about Kate Spade are still there. From the iconic yellow taxi featured on a street corner in Paris, to pink flamingos floating around Square du Vert- Galant, Kate Spade is definitely still Kate Spade.
Are you still a loyal Kate Spade fan? What do you think about their new store in Paris?
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Photo/ Instagram: @katespadeny
Twitter: @katespadeny
