CoverGirl Will Open Its First Store

CoverGirl lovers, get ready for your dream to come true.

CoverGirl is one of the most popular beauty brands of all time and has made their brand widely recognized by selling products exclusively in major department and beauty stores. But in order to keep up with the competition, and in recent times, the beauty brand has taken a note from some of the more trendy beauty brands of today in order to stay at the top.

📣 COVERGIRLS! THIS. IS. NOT. A. DRILL. We are opening our first ever flagship store in the heart of NYC: Times Square! 🙌 This beauty play room will have the works: products galore, services, exclusive experiences and some sweet surprises. We believe make up is a tool and a toy, and we can’t wait for you to come and play this Fall! Stay tuned for more deets. #IAmWhatIMakeUp #COVERGIRLMADE

A post shared by COVERGIRL (@covergirl) on Jun 11, 2018 at 5:52pm PDT

Well, now to keep up, CoverGirl has officially announced that they will open their first ever CoverGirl only store in none other than bustling Times Square in New York City.

CoverGirl is following in the steps of more newfound beauty brands with this new store such as Glossier, and Kylie Cosmetics. Both of these brands have opened either pop-up shops or brick and mortar buildings in popular major cities and have found great brand success from doing so.

CoverGirl has recently been rebranding their image a bit by replacing their all famous slogan “Easy, Breezy, Beautiful, CoverGirl”, with “I Am What I Make Up” and this store just comes along with that in order to create a larger buzz for their products.

Introducing our new #CoverGirls and a new #COVERGIRL! #IAmWhatIMakeUp celebrates the power to be who you are and who you want to be.💄👏🏽💁 pic.twitter.com/pUVDF46mUo

— COVERGIRL (@COVERGIRL) October 10, 2017