Why You Need Beauty Bakerie in Your Life

The beauty industry is having a global moment right now, but an independent company really needs to be highlighted. With the advent of YouTube and Instagram makeup culture, it seems like everyone is excited about makeup, and there are so many brands to choose from. There are more amazing products being released every single day, and knowing what to buy is basically just a guess. Well, next time you’re in the market for new makeup you should check out Beauty Bakerie.
Who can’t stop spinning our Cake Pop Lippie display at @UltaBeauty? 💋https://t.co/vQ9QA8ogi5 pic.twitter.com/xA7gwBgm6P
— beautybakeriemakeup (@beautybakerie) January 8, 2019
Beauty Bakerie is owned by Cashmere Nicole, a woman who truly models what it means to grow from your hardships. The now CEO battled cancer and underwent a double mastectomy as a single mother and put herself through college and nursing school on her own while she was founding the company in 2011. She used the company as a passion project to help her heal through all of her struggles. She is a woman of resilience and fortitude, but also of kindness and generosity.
The makeup brand started out with just a matte lipstick. It was a great product and it was even featured by Allure for its staying power. However, Nicole wanted to keep growing her brand in a socially responsible way and now produces all cruelty-free and vegan products. The brand is also incredibly inclusive. Their iconic Cake Mix foundation comes in thirty shades for women of all colors and they work to feature models of all skin tones and backgrounds on their website and social media. Not only do they make a great foundation, but all of their products are of the highest quality. Their newest product on the market, Lip Whips, are matte and metallic liquid lipsticks that come in twenty-six different shades.
Who’s excited that Midnight Truffles is coming back this month??!! 😍😋 pic.twitter.com/qiQFbeZubr
— beautybakeriemakeup (@beautybakerie) January 8, 2019
On top of all of this, the brand works to consistently give back to the community. Cashmere Nicole started the organization Sugar Homes back in 2016, and it officially launched officially at the start of this year. The organization works to support orphanages and struggling children globally by providing clothes, food, toys and money for education. Currently, they’ve received over eleven million donations and are working on where they will assist next. You can suggest an orphanage close to your heart on their website.
This is the kind of brand that needs to be recognized every single day. It is a company that stands for inclusivity, resilience, and generosity. That is what we should be glorifying. And we can all learn from what this brand has to say “Be Better, not Bitter.”
I am an undergraduate student at the University of Washington studying Musical Theatre and Psychology. I live and work in Seattle, a city I am totally in love with, and am a born and raised Pacific Northwest baby. I love music, dancing, video games, comic books, coloring, and gluten free pasta.