Zoella Is Creating A New Filming App
Our Instagram videos are about to get so much cooler.
We all know the struggle of trying to edit a video for Instagram and trying to make it as cool as possible. However, more often than not, we can find it difficult to achieve the effects we want. YouTuber Zoe Sugg, aka Zoella, was very familiar with that struggle so she decided to take matters into her own hands and create her own app. Zoe collaborated with Emma Chapman and Elsie Larson, co-founders of the wonderful photo editing app A Color Story, to create Filmm, an app for editing videos. The YouTuber showed us a bit of the magic that her new app can do with an Instagram video of her own, filled with various clips with different filter effects.
Zoella has stated that the app is a “place for you to get creative with your stories and videos with dreamy effects from vintage dust and grain to rainbow light leaks and glowy bokeh”. Based on Zoe’s video, we can already tell we will love the app. We can’t wait to try it out for ourselves and post all of our cute, aesthetic videos. Unfortunately, the app is still not out yet but according to Zoella herself, it will be out very soon.