Lauren London Unveils ‘Forever Strong’ Puma Collaboration
Lauren London creates a new collection with Puma and releases an inspiring campaign video, “Forever Strong,” honoring Nipsey Hustle.
Lauren London and Puma teamed up to create another lifestyle design; however, this collection is more about rising above and coming together. “The melody replays in the key of elevated living. We forget the words, we never forget the feeling. Glory and divinity conduct our symphony,” London, states in the video.
The new campaign London released along with Puma features a phenomenal poem by Nipsey Hustles sister, Samantha Smith, and visuals of Los Angeles, including her neighborhood and Slauson Mall. The campaign begins with London’s voice rereading Smith’s poem, “There is nothing to hide here, No way to pretend. We relate we disagree, we disengage. We are running into each other.”
In the video, London rides around Los Angeles, showing familiar parts of her neighborhood and Nipsey Hustle memorials, including colorful artwork.
The new collection features new fashion pieces like crop top sweatshirts, sports bras, shirts, biker shorts, windbreakers, and a new fashionable tan piece London wears along with a puma black logo sports bra.
With the new collection and video, many viewers were emotional with London’s tribute to Hustle and the overall message portrayed in the video. On Twitter, one user noticed the closing image of the campaign that’s similar to the GQ photoshoot with Hustle and London.
The video for the release of Lauren London x PUMA’s collab “Forever Stronger” closes out with this image of Lauren. It instantly reminded me of their GQ shoot “California Love”. pic.twitter.com/RbQbh1NRlr
— Hot Girl Keish (@MikeishaDache) December 10, 2019
Make sure to look out for London and Puma’s full collection and watch the powerful campaign video, “Forever Strong.”