Selena Gomez’s Merch for New ‘Dance Again’ Music Video Will Go Toward MusiCares’ Relief Fund

Last week, Selena Gomez dropped her new music video for “Dance Again.”

“Dance Again” is from the singer’s third studio album, Rare, which was released back in January.

To accompany the video, Selena made an announcement on her Instagram that a portion of the proceeds made from her new line of “Dance Again”-themed, will be going toward the MusiCares foundation.

 

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It feels a little strange releasing something so lighthearted in the middle of such a heavy time for our world, but I also think it’s a good reminder that we will get through this together. 💖 For every purchase of the new Dance Again merch in my store, a portion of proceeds will benefit the MusiCares COVID-19 Relief Fund.

A post shared by Selena Gomez (@selenagomez) on Mar 26, 2020 at 9:11am PDT

“For every purchase of the new “Dance Again” merch in my store, a portion of proceeds will benefit the MusiCares COVID-19 Relief Fund,” the pop singer wrote on Instagram.

“It feels a little strange releasing something so lighthearted in the middle of such a heavy time for our world, but I also think it’s a good reminder that we will get through this together,” Gomez added.

 

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“It’s incredible to see how many within the music industry have continued to show support for #COVID19 Relief Efforts.” – Steve Boom, chair of MusiCares. We thank you for your significant contributions to the fund: @latingrammys, @stubhub, @universalmusicgroup, @warnermusic, @citynationalbank, @billsilvamgmt, Gross Family Foundation, @georgeharrisonofficial, @michaeljackson Estate, @aliciakeys, @sheisthemusic and @yoshikiofficial ❤️ #MusiCaresForUs

A post shared by MusiCares (@musicares) on Mar 31, 2020 at 9:23am PDT

In the recent weeks, MusiCares implemented a COVID-19 Relief Fund to assist musicians and artists affected by the coronavirus pandemic. This crisis has cut off many artists from their main source of income.

MusiCares shares, “COVID-19 has devastated our music community, leaving thousands of music creators and professionals without work and an uncertain future.” The Foundation continues saying, “We have the power to help”.

 

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@AmazonMusic has partnered with GRAMMY winner @AliciaKeys and @SheIsTheMusic to donate to @MusiCares’ #COVID19 Relief Fund. ❤️ For the next 48 hours, they will match every like, comment and share from their post with a donation (up to $100,000). ⁣Head over to @amazonmusic IG page and engage with #AliciaKeys post to support music people in need.

A post shared by MusiCares (@musicares) on Mar 21, 2020 at 12:56pm PDT

Fans can purchase the “Dance Again” merch on the pop star’s website to contribute to the cause.