CULTURE

Anastasia Beverly Hills Pledges to Donate $1 Million Towards the Fight Against Systemic Racism

Anastasia Beverly Hills stands in solidarity with the Black community, and it has already donated $100,000 across the following organizations: The Marshall Project, Black Visions Collective, The Innocence Project, the NAACP Legal Defense and Education Fund, and Black Lives Matter.

Anastasia Beverly Hills will also soon announce how it will distribute the rest of the $900,000, which it pledged to donate to battle police brutality and racial injustice.

 

View this post on Instagram

 

Anastasia Beverly Hills stands in solidarity with the Black community. We are pledging 1 million dollars towards the fight against systematic racism, oppression, and injustice. This weekend, we began with a donation of $100,000 across the following organizations: Black Lives Matter, The Innocence Project, The NAACP Legal Defense and Education Fund, Black Visions Collective, and The Marshall Project. We are taking the time internally to discuss new initiatives that will financially support Black owned businesses and artists in the beauty industry. When the details have been finalized, we will announce the process for submission or nomination, and we will update you monthly on recipients. We vow to remain constant and vocal supporters of equality. We vow to use our platform and our privilege to amplify the voices of marginalized groups that deserve to be heard. Thank you to our community for being a continued source of inspiration and accountability. #BlackLivesMatter

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on

On May 31st, in honor of George Floyd, Anastasia Beverly Hills announced on its Instagram page that it has donated to the Minnesota Freedom Fund. On June 2nd, Anastasia Beverly posted a black square to show that its company and employees stand in solidarity with the Black Lives Matter. On Instagram, Black Out Tuesday allowed people and organizations who support Black Lives Matter to post a black square on their Instagram page to show support.

To increase the visibility of activists who spread important information on Instagram concerning the issue, Anastasia Beverly Hills did not use any accompanying hashtags to give others a voice.

 

View this post on Instagram

 

“There comes a time when silence is betrayal.” — MLK Jr. Anastasia Beverly Hills stands in solidarity with the black community. We stand in solidarity with those who are hurting. We believe that it is our moral obligation to speak out against racism and against injustice. Too much is at stake to remain silent, and we are encouraging everyone to fight for what is right. We are each capable of making an impact, of educating ourselves and trying harder, of using our platforms and our voices to enact meaningful change. We encourage you to start today. #GeorgeFloyd, we call for justice in your name. Anastasia Beverly Hills will be making a donation to the Minnesota Freedom Fund, a community-based nonprofit . If there are any additional resources you would like to share for the community, please feel free to do so below. Illustration by @catxwillett

A post shared by Anastasia Beverly Hills (@anastasiabeverlyhills) on

Today and every day, we support Black Lives Matter. We urge you to use your social platforms to make a positive and long-awaited change in our society that must eradicate racism once and for all.