Get Excited for the Relaunch of Gabrielle Union’s Natural Beauty Hair Care Line: Flawless by Gu

Gabrielle Union announced the relaunch of Flawless By Gu, her affordable hair-care line for textured hair.

This exciting news was made public to Instagram on Sunday, July 12, when Gabrielle shared a photo of her and celebrity hairstylist,  Larry Sims.

Gabrielle mentioned in her post on Instagram, “it was super important for us to create an elevated line with beautiful natural ingredients while still making the price point accessible to EVERYONE despite your social or economic status.”

Union later included that the Flawless line products are priced at $10 or less and will be available to purchase through Amazon on August 3.

Shortly after the big announcement, Union showed us a sneak peek of the 12 products set to launch via Instagram while embracing her natural hair.

Based off of Flawless’ Instagram account, some products we can expect to see is restoring conditioner, shampoo and leave-conditioner all made of natural ingredients.

“This collection is very important to me because I fully encourage self-expression and authentic ownership of personal style. Wanting to try different hairstyles as a component of that shouldn’t mean compromising the health of your hair, nor breaking the bank with expensive products. We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity,” Union said in an interview with Elle.

Keep an eye out for more teasers from Flawless By Gu here.