Euphoria’s Hunter Schafer Says Her Relationship to Beauty Has Become More Nonchalant, and Here’s Why

The actress recently opened up about her evolving opinions about makeup, and you’ll want to hear what she has to say.

Hunter Schafer can’t be missed with the colorful, rhinestone-filled makeup looks she wears on the HBO drama Euphoria; however, in real life, her beauty routine is a bit more low-key.

“When I was younger, I was more concerned with looking pretty. Whereas now, when I do wear makeup, I’m using it to bring something internal into the external world,” the actress told Shiseido Makeup (via Us Weekly) in a Q&A to celebrate her new role as their Global Brand Ambassador.

We are proud to introduce Hunter Schafer as SHISEIDO’s newest Global Makeup Ambassador. “I like how [SHISEIDO] treats makeup as a form of art,” says Hunter “I think we both agree on using makeup not to appeal to some standard, but to bring how you feel outwards.” #ShiseidoxHunter pic.twitter.com/Ofh1bZEJ6s

— SHISEIDO (@SHISEIDO_USA) August 12, 2020

“For the past two years, I’ve started wearing less makeup on my own time. … My relationship to beauty has definitely become more nonchalant,” she added.

The top products she relies on now include the brand’s Kajal Ink Artists Shadow, Liner Brow, Controlled Chaos Colored Mascara, MicroLiner Ink, and the Color Gel Lip Balm.

But while Schafer’s everyday look may be minimalistic, she does note how significant makeup can be when prepping for a role, developing a character, or even learning about your own personal preferences: “There’s so much that lies within makeup — it’s a storytelling device. … I feel like you can play and use makeup to discover things about yourself that you may not have seen otherwise,” the model explained.

And whether she’s getting ready for an audition, hitting the runway, or relaxing at home, the actress believes that finding a regimen that works for you is key. “By partnering with Shiseido, I want to bring more visibility to the notion that you can move beyond one beauty ideal or standard… I think we’re experiencing a massive movement toward something more artistic and non-binary [in the beauty world.] I think that’s important because makeup is for everyone if they want it,” she concluded.

Be sure to take a look at the full collection of available Shiseido products here.