CULTURE

Women Tech Entrepreneurs Have Created A New Digital Space For Fashion

by Mayte Casas posted on August 24, 2020
Institute of Digital Fashion

Leanne Elliot Young and Catty Taylor are taking control of the future of fashion through the use of technology with their company Institute of Digital Fashion.

Since the beginning of COVID-19, the pandemic has created a new normal for life as we know it. Leanne Elliot Young and Catty Taylor are determined to also find a new normal for the Fashion Industry. They are aiming to create a virtual space for fashion and popular events such as Fashion Week.

The founders Leanne Elliot Young and Cattytay both come from backgrounds in tech. Young founded creative hub CommuneEast, and Cattytay founded the Digi-Gxl network of women, trans and non-binary 3-D artists. The Institute of Digital Fashion offers a platform to restructure how technology and digital spaces are used from creation to consumer, as explained on their official website.

 

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“Let’s build a new vernacular for an industry that’s on its knees IoDF: An emblem for change in a broken System!” @theseptemberissues @shiv_lyons @maryrozzi . “Institute of digital fashion is charging forward merging irl x url they are here to reinvent the stogey old fashion system.“ @fashionunitedhq . “Creating digital strategies that will sustain post covid, The institute of digital fashion are the future of 3D Fashion” @latex_magazine . “Their unique expertise enables them To build and deliver the impossible” @officemagazine @simonrasmussen . “Channeling the three pillars do fashion futures Sustainability, diversity and inclusivity, They are changing the semantics of fashion providing bespoke digitalisation for the fashion industry” @blackneondigital @jodimuterhamilton . “Institute of digital fashion are harnessing the power of the digital landscape to activate change, challenging the hierarchal system of a fashion show by supporting LGBTQIA+ and typically disenfranchised communities which includes digital casting models of all gender, size and race” @cultednews @paveldlerr @samdpennington . “Pushing tech towards a more democratic future” Sustainability and diversity conversations on the future of tech” @istitutomarangoni_london IGTV series organised by @mayconcepts . Some of the press and support of our launch from our community and friends . WATCH OUT for @wallpapermag @dazed @londonfashionweek @augustgettyatelier @theofficialselfridges coming soon. . #digitalfutures #instituteofdigitalfashion #digitalartist #3dmaking #blm #leanneelliottyoung #cattytay #digitalfashion #digitalexperts #fashion2020 #fashionfutures #officemagazine #fashionunited #latexmagazine #blackneondigital #wallpaper #dazed #culted #londonfashionweek

Una publicación compartida por INSTITUTE OF DIGITAL FASHION (@institute_digital_fashion) el

The company’s objective is to animate the vision and creativity of designers with technology such as AR and VR while aiming to push inclusivity and sustainability in the Fashion Industry. Co-founder Leanne Elliot Young stated on her Instagram, “WE ARE PUSHING TECHNOLOGY AS A SOLUTION TO NOT SELL MORE CLOTHES BUT TO DISRUPT THE WAY THE SYSTEM CONCEPTS, PRODUCES,  CREATES, BROADCASTS, AND DEMANDS WE CONSUME THEM.” People are already looking forward to this innovative way of Fashion.

The duo’s first high-end profile client is August Getty. The Institue of Digital Fashion has helped them build a “digital atelier” called Tinitus, where Getty will launch their new collections.

 

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August Getty Atelier is building a new world, an opportunity to repaint your past in vibrant color, a safe space to be and believe. #

Una publicación compartida por August Getty Atelier (@augustgettyatelier) el

We are incredibly excited to see brands making things more accessible virtually, in order to keep everyone safe during the pandemic. Head to the incredible world of Tinitus and experience this revolutionary step for the fashion industry.

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