Shop These Eight Black-Owned Beauty Brands at Sephora
Sephora is the first brand to join the 15 Percent Pledge with the purpose of major retailers to pledge at least 15% of their shelf space to Black-owned businesses.
Sephora joined the pledge on June 10. More brands need to follow Sephora’s lead because there are not enough Black-owned beauty brands sold at mainstream retailers.
Support the Black community and shop these eight Black-owned beauty brands available at Sephora.
Makeup Brands
Fenty Beauty
The iconic cosmetics brand, Fenty Beauty, was created by Rihanna. It is revolutionary and forever changed the makeup industry. The brand celebrated inclusivity, introducing a wide range of 40-foundation and 50-concealer shades, which had never been done before.
Pat McGrath Labs
Pat McGrath Labs was designed by British make-up artist Pat McGrath. She has been considered the most influential make-up artist in the world by Vogue magazine and other outlets. The brand is known for being innovative and intuitive to help create vibrant looks.
Skincare and Wellness Brands
Golde
Golde is superfood health and beauty for everybody’s lifestyle, developed in 2017 by Trinity Mouzon Wofford with partner Issey Kobori. It is an independent, Brooklyn-born brand centered on making superfood-boosted essentials for health and beauty.
KNC Beauty
KNC Beauty is a trendy skincare company that began with Kristen Noel Crawley and has evolved into an obsession for celebrities and customers. Everyone that has tried it swears that the products will leave your skin feeling refreshed and glowing.
Shani Darden Skincare
Expert esthetician, Shani Darden is the founder of Shani Darden Skincare. She developed a passion for creating products she could not find, sending clients home with custom-made formulas between each visit.
Hair Brands
Adwoa Beauty
Adwoa Beauty was developed by Julian Addo. She has transformed hundreds of hair by emphasizing and volumizing customer’s curls through the hair company’s revolutionary formula: natural ingredients.
Bread Beauty Supply
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did you know? BREAD head is the new bed head ✨ @icecreameaterrr #BreadBeautySupply #TexturedHair
Curly-haired girls approve of Bread Beauty Supply, which was established by Maeva Haim. They officially arrived one week ago to Sephora and have been getting exceptional reviews on the cosmetics site. People are in love and want more.
Briogeo
Briogeo Hair Care values clean and effective haircare. It was established by Nancy Twine, who is the youngest African-American to launch a product line at Sephora. They are diverse and want to help every haircare problem.
To get amazing makeup, haircare, skincare, and wellness products shop these black-owned businesses here.
