Five Latinx-Owned Beauty Brands to Support Today and Forever

Hispanic Heritage Month is officially here.

From Selena Gomez’s natural makeup line embracing inner beauty to Rea Anna Silva transforming the makeup community with the introduction of the Beauty Blender, Latina women have made a name for themselves by creating essential beauty products that you need to add to your makeup routine.

Support the Hispanic beauty world and shop these five Latinx-owned beauty brands.

Rare Beauty 

Mexican-American superstar Selena Gomez created gorgeous, simplistic makeup meant to highlight inner beauty. The beautiful thing about her brand is that they vow to raise $100 million over the next ten years to help address the gaps in mental health services for underserved communities.

Buy it here.

Mia del Mar

Latina beauty Diana Briceno wanted to make beauty products that would get you to step out of your everyday routine and into an adventure. The makeup is inspired by the Hispanic culture in Miami and the Caribbeans, using natural ingredients of tropical and ocean inspiration. Even better, their cosmetics line is vegan-friendly and cruelty-free.

Buy it here.

Beauty Blender

The Latina queen Rea Anna Silva started a makeup revolution, reinventing the way millions of girls and boys apply their makeup with a simple, yet innovative egg-shaped sponge. Besides, the iconic pink beauty blender, the brand also has a line of foundations, concealers, primers, setting sprays, and highlighters.

Buy it here.

Alamar Cosmetics

Cuban immigrant Gabriela Trujillo left Havana and traveled to Miami at 3 years old, creating Alamar Cosmetics that blends her artistry and culture together. She wanted her brand to be inclusive and affordable with the mission of making the beauty industry more relatable. The makeup palettes are always filled with stunning colors, inspired by her surrounding. What’s not to love?

Buy it here.

Honest Beauty 

Jessica Alba, a Mexican-American actress, developed Honest Beauty because she wanted to create products that worked and were good for you at the same time. It is a wellness brand empowering people to live happy, healthy lives. The products also have an affordable price point, making it possible for everyone to try out her cosmetics line.

Buy it here.

We are feeling inspired by these five makeup brands. To add beautiful and diverse makeup to your beauty collection, shop all of these Latinx-owned businesses.

Glitter Staff