CELEBRITY

BTS Receives Personal Invitations to Louis Vuitton’s Men’s Fall-Winter Fashion Show

BigHit Entertainment

Louis Vuitton took to Twitter to share a promotional video of chart-topping Korean boyband BTS receiving official invitations to their men’s fall-winter 2021 show, using the hashtag #LVMenF21 and attracting the attention of thousands of BTS fans everywhere.

Despite having to suspend their 2020 world tour dates due to COVID-19 restrictions, BTS has kept plenty busy. Following the release of their fifth Korean studio full-length album, BE, the members of the boyband have given fans lots of entertainment. From promotional interviews to creating fun videos and connecting with fans live on the South Korean live video streaming service, V Live, BTS is staying busy.

Louis Vitton invites members of the KPOP group to watch the presentation of Virgil Abloh’s Louis Vuitton collection. The presentation went live on January 21 at 2:30 pm GMT on both Louis Vuitton’s Twitter and official website.

The promotional video, which lasts 30 seconds and has gathered over 3.4 million views in just one day on Twitter, shows each member of the Korean group receiving personal invitations to the online presentation and has fans going crazy on Twitter.

The video shows Louis Vuitton employees’ hand-delivering cups of coffee to the members, all seven cups personalized for each member of the band. It continues on to show the band members opening up their invitations to the fashion show, which came in bright orange boxes with customized Louis Vuitton model airplanes.

The fashion presentation, which premiered hours after announcing BTS’s official invitations, is now live on Louis Vuitton’s website and official YouTube channel.