K-Pop Girl Group BLACKPINK Promote Adidas’ New ‘Watch Us Move’ Campaign in Promotional Video

The girls of BLACKPINK are featured in a 30-second promotional video for Adidas’ “Watch Us Move” campaign, showing off their moves and flaunting their coordinated Adidas Originals clothing and sneakers.

Following the release of the video clip, the k-pop group sent out a photo on their official Twitter account, captioning it “WATCH US MOVE” followed by hashtags #adidasRYV and #createdwithadidas. The photo displayed the four girls looking stunning in all-Adidas outfits, including matching jackets and sweatshirt sets, as well as t-shirt and shorts, tied together with chunky white sneakers.

The Adidas campaign was launched on Friday, March 5 to celebrate International Women’s Day on March 8, the entire collection was created and designed by a fully female creative development team. In celebration of womanhood, the positive campaign encourages women to express themselves through movement and rise above societal beauty standards. The campaign is expected to feature a string of empowered woman brand ambassadors, including the girls of BLACKPINK.

WATCH US MOVE @adidasoriginals #adidasRYV #createdwithadidas pic.twitter.com/FWFCIgJlor

— BLACKPINKOFFICIAL (@BLACKPINK) March 5, 2021

To promote the empowering female-led campaign, members of the girl band have posted on Instagram, sharing photos of themselves in original Adidas gear and tagging @adidasoriginals.

Member Jisoo shared a photo of her posed against a yellow structure, rocking a black and teal Adidas tracksuit, racking up over 3 million likes. Jennie followed suit, this time sharing a video clip of her dressed up in a blue denim-feel Adidas set against a blue backdrop, captioning it ‘WATCH US MOVE.’ Lisa also posted a picture of herself, looking stunning as well in a brown Adidas tracksuit and a blue crop top, sharing the same caption. The photo has gained almost 5 million likes.

Blackpink for Adidas Originals! The girls look so stunning! @blackpink pic.twitter.com/OZK0Mitvaw

— ᴄʏᴀɴ (@cyanblink) February 26, 2021

The collection is available now on Adidas’ website. You can watch the promotional video including the BLACKPINK girls, below.