PUMA Teams Up with ‘Bratz’ for New Shoe Collab

They’re the girls with a passion for fashion, and for their 20-year anniversary, Bratz teams up with PUMA for a Y2K-inspired shoe collection.

On August 6, the Bratz Instagram page released a teaser of the upcoming collection with the most notable characters, Sasha, Chloe, Yasmin, and Jade, modeling the shoes. The caption read, “8/12 #bratz @puma,” and fans immediately raided the comment section with excitement.

On August 12, the Instagram page struck again with the official launch of the collection. In a short video, all four characters are seen modeling the collection to the instrumental version of the Bratz theme song. While some fans gushed over the shoes, others commended the quality of the animation.

The BRATZ X PUMA collection is a take on early 2000’s fashion, with a modern twist, which emphasizes the 2001 release of the original Bratz.

im going to try to get my hands on the bratz puma collection

— star (@lpsbian) August 12, 2021

According to PUMA’s website, “The Bratz have been breaking rules and setting trends for years – and so have the generations who grew up with them. We designed a collection of kicks inspired by their signature Y2K style, adapted for the modern fashion icon. The PUMA x BRATZ collab transforms classic PUMA silhouettes with exaggerated proportions and a standout color palette – perfect for the most daring trend enthusiasts.”

Buying the bratz puma shoes was probably the best decision I’ve ever made.

— Lynn (@fieryvenusian) August 12, 2021

Currently, the collection features four items geared towards women and children, including three pairs of sneakers and one pair of slides for those lazy days. There is frequent use of pinks and purples throughout every item, as they are the signature color for the Bratz brand. 

More importantly, every piece of the collection includes the iconic “B” logo paired with its halo. 

Fans of the iconic 2000s brand can find the collection on PUMA’s website and other retail stores.