Taco Bell Defy: A Brand New Futuristic Concept Coming in 2022
It’s official; Taco Bell will be introducing a new contactless service and faster drive-thru in 2022. The fast-food chain consistently strives to advance the customer experience. It may be one of the first fast-food chains in the U.S. to introduce an updated futuristic concept to its consumers.
As a leader in the fast-food industry, Taco Bell is going above and beyond to provide an innovative experience to its consumers. For Taco Bell lovers, this news is way better than an all-you-can-eat deal on Taco Tuesday.
Taco Bell and franchisee partner to revolutionize the drive-thru experience with Taco Bell Defy, one of the brand’s most innovative restaurant designs yet. https://t.co/1gr2XvBnO3 pic.twitter.com/eafMP8X4Xj
— Taco Bell News (@TacoBellNews) August 12, 2021
The first Taco Bell Defy will be a 3,000 square foot two-story structure with not two but four drive-thru lanes. The new concept’s construction will be taking place in Brooklyn Park, Minnesota. It will be a collaboration between Border Foods, the largest private Taco Bell franchisee, and Vertical Works, Inc, a Minneapolis-based design company.
In a press release, Taco Bell’s President and Global COO, Mike Grams, said:
“Partnering with our franchisees to test new concepts is a huge unlock of learning for us. What we learn from the test of this new Defy concept may help shape future Taco Bell restaurants.”
It’s happening! pic.twitter.com/BkEgTy4sna
— Vanessinator 🤖 T-80085 (@ilovejohnkimble) August 13, 2021
In addition, three of the new concept’s drive-thru lanes will be specifically for pick-up and mobile orders. They will allow customers to interact with employees through video and audio options. To enhance the experience of contactless ordering, customers will use a QR code to scan in their orders and retrieve their orders from the “bell-evator.”
It looks like the futuristic swanky Taco Bell from Demolition Man pic.twitter.com/EJCM75JTnT
— Jake Busey Stan Account (@papacap727) August 13, 2021
Taco Bell Defy will be officially up and running in the futuristic realm of summer 2022. To stay updated, please follow their official Instagram and Twitter accounts.
